Marseille Leroux Chocolate Packaging Blossoms for an Enchanting Experience
Amelia Roblin — March 1, 2013 — Lifestyle
References: enspireddesign & thedieline
A clever strategy is exercised in Marseille Leroux Chocolate packaging that engages the consumer before a single bite is even taken out of the scrumptious cocoa treat. A product can indeed be endowed with added appeal by enhancing the experience of one's first encounter with it.
Elizabeth Vornbrock aimed to communicate the exquisiteness, the delicacy and the natural flavor of the French truffles through the use of a flower as a symbol. The perfect petalled source of inspiration was not, however, rendered as a logo; instead, it was crafted using origami techniques.
A piece of deep purple paper and another of black were folded together with creases, pleats and overlaps that mimic the corolla of a beautiful bloom. Individual confections are placed within Marseille Leroux Chocolate packaging before they are enveloped elegantly in the pretty pinwheel forms.
Elizabeth Vornbrock aimed to communicate the exquisiteness, the delicacy and the natural flavor of the French truffles through the use of a flower as a symbol. The perfect petalled source of inspiration was not, however, rendered as a logo; instead, it was crafted using origami techniques.
A piece of deep purple paper and another of black were folded together with creases, pleats and overlaps that mimic the corolla of a beautiful bloom. Individual confections are placed within Marseille Leroux Chocolate packaging before they are enveloped elegantly in the pretty pinwheel forms.
Trend Themes
1. Origami Packaging - Adopting origami techniques in packaging designs for unique and eye-catching product presentation.
2. Symbolic Packaging - Incorporating symbolic elements in packaging designs to communicate a product's uniqueness and enhance consumer experience.
3. Floral Packaging - Using floral shapes and designs in packaging for enhancing visual appeal and to convey natural and delicate flavors.
Industry Implications
1. Chocolates and Confectionery Industry - Innovating packaging designs in the Chocolates and Confectionery industry to create immersive consumer experiences, build brand image and enhance sales.
2. Luxury Industry - Applying unique and visually appealing packaging designs to Luxury products for added elegance and sophistication, and to differentiate from competitors.
3. Gift and Novelty Industry - Incorporating innovative packaging designs with symbolic elements in Gift and Novelty items to create a lasting impression and increased consumer appeal.
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