This Restaurant Recently Created a Pizza Box Made Out of Pizza
Katherine Pendrill — April 29, 2016 — Marketing
References: vinniesbrooklyn & eater
A Brooklyn pizzeria called Vinnie's recently made headlines for creating an edible pizza box made out of pizza. While some would argue that it may be easier to simply order two pizzas than try and eat the box, this unusual creation definitely has a certain novelty factor.
Accord to Vinnie's, the edible box is called the 'Pizza Box Pizza' and it functions as a form of edible packaging for the main pizza inside. The outside of the box is comprised of thick layers of crust, while the interior is filled with a mixture of sauce, cheese and pepperoni that acts as a cushion for the pizza inside.
Although the pizza box made out of pizza appears to be just a gimmick, the creation does play off of the trend towards waste-free packaging and more sustainable ways of delivering food.
Accord to Vinnie's, the edible box is called the 'Pizza Box Pizza' and it functions as a form of edible packaging for the main pizza inside. The outside of the box is comprised of thick layers of crust, while the interior is filled with a mixture of sauce, cheese and pepperoni that acts as a cushion for the pizza inside.
Although the pizza box made out of pizza appears to be just a gimmick, the creation does play off of the trend towards waste-free packaging and more sustainable ways of delivering food.
Trend Themes
1. Edible Packaging - The trend towards waste-free packaging presents opportunities for businesses to create innovative, edible packaging solutions.
2. Novelty Food - There is a growing interest in unique and unconventional food items, such as the 'Pizza Box Pizza', as consumers seek new experiences and shareable content.
3. Sustainable Delivery - As consumers become more conscious of their environmental impact, businesses have the opportunity to differentiate themselves by offering more sustainable delivery options, such as edible packaging.
Industry Implications
1. Food Packaging - The food packaging industry has the opportunity to create new, innovative solutions that reduce waste and offer added value to consumers, such as edible packaging.
2. Fast Food - Fast food restaurants can leverage the trend towards novelty items and sustainable packaging to differentiate themselves from competitors and attract new customers.
3. Food Delivery - With the rise of food delivery services, there is an opportunity for businesses to offer more sustainable delivery options, such as edible packaging, to appeal to environmentally-conscious consumers.
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