Cosmetic products adopt animated aesthetics to retain a sense of culture
Implications - Straying away from traditionally upscale cosmetic packaging, beauty brands emerging from Asia are turning towards more youthful, cartoon-y aesthetics to maintain a link to their cultural roots. Seeking to cross over into international markets while maintaining a sense of individuality, brands are using references to anime characters and cartoons to provide aesthetics that consumers can easily recognize as coming from abroad.
Workshop Question - How can your brand or product communicate legacy and heritage while simultaneously appearing modern?
Trend Themes
1. Cutesy Cosmetic Packaging - The trend of using playful, cute packaging in the beauty industry is growing, particularly in Asian countries, in an effort to attract young consumers and stand out on shelves.
2. Animated Beauty Packaging - More cosmetic companies are using anime and cartoon-inspired packaging to appeal to consumers, especially those from Asian cultures.
3. Expressive Cosmetic Packaging - Cosmetic companies are giving their products personality by using creative and unique packaging designs, such as cartoon characters or fruity shapes, to appeal to consumers who value both functionality and aesthetic appeal.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry could benefit from incorporating playful, anime-inspired, or unique packaging designs to differentiate themselves in a crowded marketplace.
2. Environmental and Sustainability - Incorporating eco-friendly materials and sustainable packaging designs are becoming more important trends in the industry for consumers looking to make more eco-conscious choices.
3. Marketing and Advertising - Marketing and advertising professionals can study the trend of using expressive, creative packaging designs when developing campaigns and strategies for product launches in the beauty and personal care industry.
