Gourmet Bistro Soups Were Created with the Busy Young Professional in Mind
Rebecca Byers — July 27, 2015 — Lifestyle
References: packagingoftheworld
Targeted at busy young professionals who value flavor but who may not have a lot of time to cook, these gourmet soups balance convenience and quality. A product of Chile, the Gourmet Bistro range is elevated by sophisticated packaging that differentiates the product from its competitors.
Soups varieties in the range include cream of zucchini curry, cream of cheese, mushroom and bacon and cream of grilled tomato and paprika. The packaging is defined by vibrant, high-quality images of the final product as well as fresh ingredients that represent the flavor profile.
Given the spending power of millennials and the dedication to quality, health conscious consumption held by this demographic, these gourmet soups are sure to fit well with their values and lifestyle.
Soups varieties in the range include cream of zucchini curry, cream of cheese, mushroom and bacon and cream of grilled tomato and paprika. The packaging is defined by vibrant, high-quality images of the final product as well as fresh ingredients that represent the flavor profile.
Given the spending power of millennials and the dedication to quality, health conscious consumption held by this demographic, these gourmet soups are sure to fit well with their values and lifestyle.
Trend Themes
1. Convenience Food - The gourmet soup mixes offer a convenient and high-quality option for busy young professionals looking for a quick and flavorful meal.
2. Health Conscious Consumption - With their focus on fresh ingredients and flavor profiles, these gourmet soups align with the trend of health-conscious eating among millennials.
3. Elevated Packaging - The sophisticated and vibrant packaging sets these gourmet soup mixes apart from competitors, offering a disruptive opportunity for packaging innovation in the food industry.
Industry Implications
1. Food and Beverage - The gourmet soup mixes cater to the growing demand for convenient and high-quality food options.
2. Millennial Marketing - With their appeal to health-conscious young professionals, these gourmet soups present an opportunity for marketing strategies targeting the millennial demographic.
3. Packaging Design - The innovative packaging of these gourmet soups opens doors for disruptive packaging design and branding in the food industry.
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