Athletic shoes are being produced with sustainable materials
Implications - Big brands in the athletic industry are looking to sustainable materials in order to better align with the needs of the environment, rather than with the demands of the fast fashion industry alone. By producing recyclable, upcycled or biodegradable sneakers, these brands are able to better appeal to consumers – not just in regards to style, but in their commitment to a greater cause – aligning with consumers' purpose-motivated purchase decisions.
Workshop Question - How can your brand insert charitable or eco-related initiatives into its products/services?
Trend Themes
1. Sustainable Materials - Athletic brands recognize the importance of sustainable materials and turn to eco-friendly solutions, such as biodegradable and upcycled products.
2. Customization and Personalization - Brands like Nike give consumers the power to customize their sneakers, making them feel personally connected to the product.
3. 3D Printing - Sneaker companies explore the possibility of 3D printing technologies in their manufacturing processes, leading to endless design and customization possibilities.
Industry Implications
1. Athletic Footwear - Brands in the athletic footwear industry are making eco-friendly choices by using sustainable materials and adopting innovative manufacturing processes.
2. Fashion - Sneakers made of eco-friendly materials and innovative manufacturing processes reflect the growing concern of consumers for sustainable and ethical fashion.
3. Manufacturing - The adoption of 3D printing and other technologies in the manufacturing processes of the sneaker industry offers various opportunities for innovation and efficiency.
