The Nike Air Max Zero is Produced 29 Years After the Original Sketch
Alyson Wyers — April 15, 2015 — Fashion
References: nike & fastcodesign
Released recently, the Nike Air Max Zero was originally designed 29 years ago. A 1987 sketch of the shoe by Tinker Hatfield that inspired the Nike Air Max 1 finally exists after Nike Design Director Graeme McMillan found the drawing in the Department of Nike Archives.
Never produced until now because it was deemed ahead of its time, the Nike Air Max Zero has been described as "a more contemporary version of the Air Max 1." Now that technology has caught up with the original vision for the footwear, which has visible air sole units, the design has been brought to life with new materials. This includes the Air Max 1 Ultra outsole and cored-out Phylon construction as well as bulk-reducing fuse uppers and monofilament yarn mesh.
Never produced until now because it was deemed ahead of its time, the Nike Air Max Zero has been described as "a more contemporary version of the Air Max 1." Now that technology has caught up with the original vision for the footwear, which has visible air sole units, the design has been brought to life with new materials. This includes the Air Max 1 Ultra outsole and cored-out Phylon construction as well as bulk-reducing fuse uppers and monofilament yarn mesh.
Trend Themes
1. Retro Revival - The reanimation of old designs presents opportunities for brands to tap into nostalgia and revive popular styles.
2. Unleashing Untapped Creativity - Unearthing and actualizing long-lost design concepts allows for the exploration of new ideas and possibilities.
3. Technological Catch-up - Advancements in technology enable the realization of futuristic designs that were once considered too advanced for their time.
Industry Implications
1. Footwear - Brands within the footwear industry can leverage reanimated shoe designs to cater to consumers seeking a blend of nostalgia and modernity.
2. Fashion - The fashion industry can capitalize on retro revival by incorporating reanimated designs into their collections, appealing to consumers' love for vintage and unique pieces.
3. Design and Innovation - The reemergence of long-lost designs presents opportunities for design and innovation firms to reimagine and bring to life forgotten ideas, pushing the boundaries of creativity.
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