Visual entertainment tech becomes so accurate it surpasses traditional form
Implications - The goal of imaging technology is to accurately mimic real-life imagery, and essentially make the viewer forget they're observing a recreation of something on a screen. Technologies such as OLED or 4K have brought the industry closer to this goal than ever. The next frontier of this illusion of realism is revisiting the form of the devices using these technologies. This highlights the idea of technology as an experience, as opposed to a material item.
Workshop Question - What is one way you could further highlight the experience of your product over the product itself?
Trend Themes
1. Post-device Imaging - As digital imaging becomes increasingly realistic, a new trend is the redesign of imaging devices themselves, with technology as an experience at the forefront.
2. Seamless Integration Into Home Decor - A trend in imaging technology is to make displays blend seamlessly into home decor, to enhance the overall user experience and maximize space.
3. Artistic Integration with Digital Technology - A growing trend is to combine technology with art, with products like the Samsung 'The Frame' 2018 TV acting as both an impressive digital display and a gallery-worthy art piece.
Industry Implications
1. Consumer Technology - Disruptive innovation opportunity: Re-envisioning the form of digital displays and imaging devices to enhance the overall experience and seamlessly integrate with home decor.
2. Home Decor - Disruptive innovation opportunity: Maximizing space and enhancing the overall decor by designing displays and imaging devices that blend seamlessly into the home environment.
3. Digital Art - Disruptive innovation opportunity: Combining digital technology with art to produce stunning displays that act as both functional entertainment units and art pieces.
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Date Range:
Oct 16 — Jul 18
Trending:
Warm
Consumer Insight Topics:
