Nike Was Inspired by Sprite in the Design of Its New Flyknit
Mishal Omar — June 6, 2016 — Fashion
References: nike & highsnobiety
Known for its unique collaborations and designs, Nike is releasing a new Flyknit sneaker that is reminiscent of a classic soda.
The vivid blue shoes were inspired by the popular soda Sprite and looking at them, it is not too difficult to guess that fact. The shoe was designed with three different colors including cobalt blue, neon green and white. The Air Presto Flyknit is meant to look as "fresh" as the taste of Sprite. The new Flyknits are bright but subtle enough that they can be worn every day, regardless of the neon green accents on the shoes. The "breathable" upper area of the shoe makes it easy to wear in the summer.
Nike's interesting collaborations and designs continue to surprise and with its shoes flying off the shelves, the brand has certainly tapped into the right creative market.
The vivid blue shoes were inspired by the popular soda Sprite and looking at them, it is not too difficult to guess that fact. The shoe was designed with three different colors including cobalt blue, neon green and white. The Air Presto Flyknit is meant to look as "fresh" as the taste of Sprite. The new Flyknits are bright but subtle enough that they can be worn every day, regardless of the neon green accents on the shoes. The "breathable" upper area of the shoe makes it easy to wear in the summer.
Nike's interesting collaborations and designs continue to surprise and with its shoes flying off the shelves, the brand has certainly tapped into the right creative market.
Trend Themes
1. Soda-inspired Fashion - The release of Nike's Flyknit sneaker inspired by Sprite highlights the trend of fashion brands drawing inspiration from popular beverages.
2. Vibrant Footwear - The use of vivid colors such as cobalt blue and neon green in Nike's Flyknit sneaker demonstrates the trend of vibrant footwear designs becoming popular among consumers.
3. Breathable Shoe Technology - The breathable upper area of Nike's Air Presto Flyknit indicates the trend of shoe manufacturers prioritizing comfort and breathability in their products.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with popular beverage brands to create unique and eye-catching products, similar to Nike's soda-inspired sneaker.
2. Athletic Footwear - Athletic shoe manufacturers can incorporate vibrant colors and unique designs, like Nike's Flyknit sneaker, to attract consumers who seek fashionable and functional footwear.
3. Sportswear Technology - Companies specializing in sportswear technology should focus on developing and promoting breathable materials and innovative shoe designs to meet the growing demand for comfort and performance.
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