Nike's 'Objects of Desire' Exhibit Looks Back on 20 Years of Campaigns
Ellen Smith — June 2, 2017 — Fashion
References: au.fashionnetwork & fashionista
Nike's 'Objects of Desire' is a new exhibit which is both celebratory and reflective of the brand's past campaigns. Celebrating the apparel, innovation, athletes, and artists who made the brand what it is today, Nike will highlight its campaigns through this interactive exhibition in New York City.
Highlighted campaigns include those shot by the likes of Annie Liebowitz, Karl Lagerfeld and David Sims and date back to 1994. The exhibit will also feature new content such as a full-length screening of David Hallberg's powerful video campaign, which features the ballet dancer performing in water following a near career-ending injury.
Nike's Objects of Desire aims to celebrate athletes and artists on a collaborative scale, representing both with gratitude and honesty. The exhibit represents the brand's consistent growth through both art and innovation.
Highlighted campaigns include those shot by the likes of Annie Liebowitz, Karl Lagerfeld and David Sims and date back to 1994. The exhibit will also feature new content such as a full-length screening of David Hallberg's powerful video campaign, which features the ballet dancer performing in water following a near career-ending injury.
Nike's Objects of Desire aims to celebrate athletes and artists on a collaborative scale, representing both with gratitude and honesty. The exhibit represents the brand's consistent growth through both art and innovation.
Trend Themes
1. Interactive Exhibits - Creating interactive exhibits to celebrate and reflect on past campaigns can offer brands a way to connect with customers on a more emotional and engaging level.
2. Collaborative Campaigns - Collaborating with both athletes and artists in campaigns can create unique and impactful content that resonates with customers and builds brand loyalty.
3. Brand Retrospectives - Reflecting on past campaigns and the people who made them happen can help brands stay true to their roots, while also incorporating new innovations and technologies.
Industry Implications
1. Fashion - Fashion brands can use interactive exhibits to showcase their past campaigns and connect with customers in a more meaningful way, while highlighting their innovation in design and technology.
2. Sports - Sports brands can collaborate with both athletes and artists to create unique and engaging campaigns that resonate with customers and build brand loyalty.
3. Entertainment - Entertainment companies can use retrospectives to showcase their history and the contributions of their designers, actors, and other creative professionals, while also highlighting new innovations and technologies.
4.3
Score
Popularity
Activity
Freshness
