Health-focused brands employ reactive advertising methods to engage consumers
Implications - Brands are employing more creative methods to engage consumers when it comes to health-related discussions, whether for the purpose of raising awareness around specific issues, or to sell their products. The use of these reactive marketing stunts provides the interactivity that keeps consumers engaged – and ultimately strengthens the message being sold by brands.
Workshop Question - How can your brand create more engaging experiences around its promotional campaigns?
Trend Themes
1. Interactive Marketing Stunts - Employing creative ways to engage consumers, the use of interactive marketing stunts provides the interactivity that keeps consumers engaged and ultimately strengthens the message being sold by brands.
2. Public Health Awareness Campaigns - Brands are increasingly raising awareness around specific health-related issues through reactive advertising methods that are centered around public health.
3. Coughing Billboards - Billboards that emphasize sound effects, such as coughing, have taken advertising to the next level by making it nearly impossible to ignore and memorable.
Industry Implications
1. Healthcare - Trends such as interactive marketing stunts and innovative public health awareness campaigns demonstrate that the healthcare industry is ripe for exploring creative and effective ways to connect and engage with consumers.
2. Advertising & Marketing - The use of innovative and memorable advertising techniques in public health awareness campaigns show how the advertising and marketing industry continues to evolve and innovate.
3. Consumer Goods - Campaigns that emphasize public health awareness show how brands can use innovative approaches to advertise products in a way that speaks to their target market while also educating and informing them.
