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Crowdsourced Comedy

Brands find universally humorous content by harnessing the crowd

Implications - Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way.
Workshop Question - How could your employ crowdsourcing to augment a marketing campaign for your brand?
Trend Themes
1. Crowdsourced Comedy - Brands can tickle consumers funny bones directly through crowdsourcing.
2. Talent Discovery Apps - 'UnlockFame' app helps immensely when it comes to talent discovery to get users in front of the right eyes with a focus on getting discovered for their skills.
3. Joke-writing Apps - 'Pitch' is an invite-only app for writers who want to share their unique point of view with the world.
Industry Implications
1. Marketing - Brands can leverage the power of crowdsourcing and personalized campaigns to enhance their social media presence and engage with consumers directly, both in humor and product marketing.
2. Entertainment - Talent discovery apps and creator-friendly comedy apps provide opportunities for aspiring comedians and writers to showcase their talent and break into the entertainment industry.
3. Technology - Joke-writing apps and AI comedy content bots give users the ability to create and share humor in new and innovative ways, disrupting the traditional methods of comedy writing and production.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
108,048 Total Clicks
Date Range:
Apr 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Crowdsourced Prank Campaigns
Crowdsourced Prank Campaigns
Burger King Taps the Expertise of College Students for April Fools'
Burger King is very front-facing with its advertising strategy, often allowing consumers to take part or interact with its ads, and this crowdsourcing prank campaign initiative is a great example of... MORE
Social Media Movie Concepts
Social Media Movie Concepts
Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post
Social media sites like Twitter and Tumblr give birth to some half-baked ideas, but at least one of those apparently silly throwaway jokes is being taken seriously, as director Ava DuVernay and... MORE
play_circle_filledJoke-Writing Apps
Joke-Writing Apps
'Pitch' is a Comedy Writing App That Lets Clever Writers Get Paid
‘Pitch’ is a comedy writing app that serves as a place where anyone can read jokes, but an invite-only app for writers who want to share their unique point of view with the world. True... MORE
Creator-Friendly Comedy Apps
Creator-Friendly Comedy Apps
'Bits' Helps Users Make, Share & Discover Short-Form Comedy Clips
Bits is a comedy app that equips content creators with the tools and inspiration for creating funny, short-form videos within a matter of minutes. The app provides prompts like “Misleading Ad&#... MORE
Talent Discovery Apps
Talent Discovery Apps
The 'UnlockFame' App Lets Users Share Their Savvy Skills
Getting discovered these days is seemingly easier than ever thanks to the Internet and social media, so the ‘UnlockFame’ app aims to make it a littler easier when it comes to talent... MORE
play_circle_filledPersonal Caption-Generating Campaigns
Personal Caption-Generating Campaigns
Segura Viudas Recently Ran a Unique Social Media Campaign
The alcohol brand Segura Viudas decided to increase its engagement with consumers online by creating a unique personalized campaign on Facebook. The ‘#CaptionedByCava’ campaign video... MORE
AI Comedy Content Bots
AI Comedy Content Bots
Botnik Can Produce Anything from Original Scripts to Hilarious Tweets
Botnik is a newly introduced comedy content bot that works in collaboration with human writers to produce anything from TV scripts to humorous tweets. The device uses a machine learning algorithm... MORE

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