The Nike 'Air More Uptempo' Features Chicago Bulls Branding
Riley von Niessen — April 4, 2017 — Fashion
References: sneakernews & hypebeast
The new 'Air More Uptempo' model from Nike is well-suited to basketball fans who favor the Chicago Bulls.
Although the team's branding and colors are featured throughout the design, it's executed rather minimally in order to maintain the sleek look of the sneakers. The base of the sneakers is a stark hue of white, however the large bubble letter branding that complements it in black helps to split up the design. Due to this, the colorway is reminiscent of a zebra's fur from a distance away.
On the toes of the Air More Uptempos, Nike's iconic Swoosh logo is featured in deep blood-red embroidery. The same hue is used on the midsoles and on the heels as well, where the basketball team's branding is featured.
Although the team's branding and colors are featured throughout the design, it's executed rather minimally in order to maintain the sleek look of the sneakers. The base of the sneakers is a stark hue of white, however the large bubble letter branding that complements it in black helps to split up the design. Due to this, the colorway is reminiscent of a zebra's fur from a distance away.
On the toes of the Air More Uptempos, Nike's iconic Swoosh logo is featured in deep blood-red embroidery. The same hue is used on the midsoles and on the heels as well, where the basketball team's branding is featured.
Trend Themes
1. Team-inspired Sneakers - Creating sneakers inspired by specific sports teams, allowing fans of the team to show their support through their footwear.
2. Minimalist Team Branding - Using team branding and colors in a minimalistic way, maintaining the sleek look of the sneakers.
3. Iconic Logo Embroidery - Incorporating a team's iconic logo through embroidery on the sneakers, adding an element of prestige to the design.
Industry Implications
1. Sports Apparel - Sports apparel manufacturers can capitalize on creating team-inspired sneakers to satisfy the demand of sports fans.
2. Fashion and Streetwear - Fashion and streetwear brands can explore collaborations with sports teams to create team-inspired sneakers, enhancing their brand image and attracting new customers.
3. Athletic Footwear - Athletic footwear companies can seize the opportunity to incorporate team branding into their designs, appealing to both sports fans and athletes.
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