Captain Cotton's Sock Packages are Shaped Like Heels, Sneakers & Boots
Laura McQuarrie — December 4, 2017 — Marketing
References: behance.net & packagingoftheworld
Designer Marcel Sheishenov created a playful set of sock packages for Captain Cotton, a sock brand based out of Kyrgyzstan.
Unlike the majority of sock packages that are strictly functional and rectangular, these ones embrace practical designs that show off the kinds of footwear that each type of sock might pair well with. The range of products from Captain Cotton include styles for men, women, teens, as well as sports, each of which is represented by a different category of footwear.
In a store, these hanging sock packages have the potential to quickly help consumers identify which style of sock will best suit their individual needs, perhaps without even reading the labels on the tags.
Unlike the majority of sock packages that are strictly functional and rectangular, these ones embrace practical designs that show off the kinds of footwear that each type of sock might pair well with. The range of products from Captain Cotton include styles for men, women, teens, as well as sports, each of which is represented by a different category of footwear.
In a store, these hanging sock packages have the potential to quickly help consumers identify which style of sock will best suit their individual needs, perhaps without even reading the labels on the tags.
Trend Themes
1. Practical Packaging Design - More companies will invest in creating playful and practical packaging designs for their products to help them stand out in stores and provide value to consumers.
2. Customized Product Packaging - Companies may explore customized product packaging to cater to the individual needs of consumers and increase brand loyalty.
3. Personalized Product Packaging - Personalized product packaging may become a new trend, as consumers increasingly look for unique and customized experiences with products.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry may benefit from playful and practical packaging designs, as they can help consumers quickly identify products that suit their individual fashion needs.
2. Food and Beverage - The food and beverage industry may explore customized packaging to cater to consumers' individual dietary needs and preferences and provide personalized experiences with products.
3. Consumer Electronics - The consumer electronics industry may incorporate personalized product packaging to enhance the overall brand experience and showcase the value of their products beyond their features and specifications.
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