The term "micronutrient" is increasingly being employed to imply health
Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose.
Workshop Question - How can your brand create a specific distinction around one of its products/services, without having to alter the fundamentals of that product/service?
Trend Themes
1. Micronutrient-infused Products - Consumers seek out ingredients rich in micronutrients, leading brands to incorporate them into food and beauty products.
2. Drinkable Supplements - The trend towards drinkable supplements is driven by the appeal of easy-to-consume and fast-absorbing formulas.
3. Fragrance-free Skincare - Skin sensitivity concerns have led brands to create fragrance-free products, with ingredients that are nourishing and promote good skin health.
Industry Implications
1. Food and Beverage - Food and beverage companies can incorporate micronutrients into their products to appeal to health-conscious consumers.
2. Beauty and Personal Care - Beauty and personal care brands can create drinkable supplements and topical products that offer fast absorption and nourishment for the skin.
3. Wellness and Health - The trend towards micronutrient-infused and drinkable products appeals to consumers who prioritize health and wellness in their lifestyle.
