New Balance Created Beauty and the Beast Shoes for Women and Girls
Laura McQuarrie — April 5, 2017 — Marketing
References: newbalance & simplemost
To coincide with the release of Disney's live-action retelling of Beauty and the Beast, New Balance launched a collection of Beauty and the Beast shoes for women and girls.
The athletic running, training and lifestyle sneakers are offered in a variety of styles, all of which include rose motifs. One of the most standout footwear pieces in the collection is the slip-on Vazee Rush Disney sneaker, which boasts embroidered wildflower details and a bright blue coloring that reminds of the casual dress that Belle wears in her hometown village.
Alongside New Balance, other footwear companies like Asics have released sneakers with branding that will also appeal to female fans of the Disney film and those who are interested in keeping up with the latest athleisure styles.
The athletic running, training and lifestyle sneakers are offered in a variety of styles, all of which include rose motifs. One of the most standout footwear pieces in the collection is the slip-on Vazee Rush Disney sneaker, which boasts embroidered wildflower details and a bright blue coloring that reminds of the casual dress that Belle wears in her hometown village.
Alongside New Balance, other footwear companies like Asics have released sneakers with branding that will also appeal to female fans of the Disney film and those who are interested in keeping up with the latest athleisure styles.
Trend Themes
1. Athletic Fairy Tale Footwear - Brands are collaborating with film industry to create new collections that combine comfort with fashion in a fun and whimsical way.
2. Disney-themed Athleisure - Athletic shoe brands are teaming up with Disney to create limited edition collections that merge fashion and fandom.
3. Rose Motifs on Athletic Footwear - Sneaker companies are incorporating floral design elements into sports and casual footwear, for women looking to add a feminine touch to their athleisure outfits.
Industry Implications
1. Athletic Footwear - Shoe companies are using collaborations with popular movies and TV shows to create unique collections that blend fantasy and fashion, providing opportunities for innovative product design.
2. Fashion and Film Industry - The fashion and film industry have continued to create successful collaborations, providing opportunities for brands to create exclusive collections that appeal to movie fans and fashion-focused consumers.
3. Athleisure Wear - Collaborations between shoe companies and film studios may create a shift towards more playful and creative designs in athleisure wear.
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