Foundation and concealer products are formulated for sensitive skin
Implications - Whether hypoallergenic, moisturizing or mineral-infused, concealers and foundations are now being formulated to better suit consumers with sensitive skin, who in the past have had to avoid such products. These emerging cosmetic items come as brands seek to personalize their offerings, while still ensuring they can match the needs of a wide range of consumers.
Workshop Question - How can your brand add functions to its products/services that personalize them, while not limiting targeted consumers?
Trend Themes
1. Personalized Cosmetics - Brands seek to personalize their offerings, while still ensuring they can match the needs of a wide range of consumers.
2. Product-in-product Format - Multitasking products like these offer the greatest value, and as more consumers look to simplify their beauty routines, the more value they'll find in using these types of products.
3. Allergy-friendly Cosmetics - Cosmetic brands like VMV Hypoallergenics offer skincare and cosmetic solutions specifically for those with allergies and skin sensitivities.
Industry Implications
1. Cosmetics and Personal Care Products - The cosmetics and personal care industry can capitalize on personalized and allergy-friendly solutions to broaden their appeal and offer value for money to its consumers.
2. Skincare Industry - The skincare industry can innovate product formats like product-in-product models and incorporate friendly formulations for personalized benefits.
3. Health and Wellness Industry - Health and Wellness industry can explore skin solutions that cater to specific needs of consumers such as hydration and sensitive skin.
