Nike Women's Soccer Collection is Made Using Recycled Plastic Bottles
Meghan Young — April 25, 2015 — Lifestyle
References: news.nike
The Nike Women's Soccer collection is a first from the international sports brand. Included in the kit is its first women’s-specific integrated soccer cleat collection, which has been something long in the making. The collection will also provide a replica of the women’s specific uniform in men’s sizes to ensure all fans can show their support.
Yet what makes the Nike Women's Soccer collection stand out all the more is its eco-friendly initiative. The brand writes, "Each piece of the kit – the jersey, shorts and socks – is constructed with recycled polyester, which is made from recycled plastic bottles that are melted down to produce fine yarn used to create the fabric."
The Nike Women's Soccer collection will be worn by the U.S. Women’s National Team (USWNT) as they compete for a third Women’s World Cup title in Canada this summer.
Yet what makes the Nike Women's Soccer collection stand out all the more is its eco-friendly initiative. The brand writes, "Each piece of the kit – the jersey, shorts and socks – is constructed with recycled polyester, which is made from recycled plastic bottles that are melted down to produce fine yarn used to create the fabric."
The Nike Women's Soccer collection will be worn by the U.S. Women’s National Team (USWNT) as they compete for a third Women’s World Cup title in Canada this summer.
Trend Themes
1. Eco-friendly Sports Apparel - Opportunity to develop sports apparel and accessories made from recycled materials to cater to a growing environmentally conscious market.
2. Gender-specific Sports Equipment - Potential to innovate by introducing sports equipment and accessories tailored specifically to the needs of female athletes to enhance their performance and comfort while playing.
3. Sustainable Athletic Footwear - Opportunity to design athletic shoes using environmentally friendly and sustainable materials, such as recycled rubber, to appeal to conscious consumers and reduce the carbon footprint of the industry.
Industry Implications
1. Sports Apparel Manufacturing - Large potential for the sports apparel manufacturers to capitalize on the growing awareness of the need for sustainability in the industry by creating eco-friendly sportswear.
2. Sporting Goods Manufacturing - There is an opportunity for companies within the sporting goods manufacturing industry to develop innovative and gender-specific equipment, accessories and apparel to cater to increase performance.
3. Sporting Footwear Design - Shoe designers can take advantage of the trend for sustainable footwear to create all-purpose athletic shoes for different sports using materials like recycled rubber to attract customers looking to make environmentally conscious choices.
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