Bella Hadid Models Nike's Retro Cortez Sneakers in This New Ad
Ellen Smith — May 25, 2017 — Pop Culture
References: refinery29 & fashionista
Bella Hadid models Nike's Cortez sneaker in a new ad to commemorate the retro sneaker's 45th anniversary.
In the ad, Hadid is sporting a variety of 70's inspired outfits to represent all the fashion styles that the Cortez sneaker has been a part of over the past four decades. The modern editorial pays homage to the original 1970's Cortez photoshoot, which stared a skateboarding, feathered haired Farrah Fawcett, gliding through the set of Charlie's Angels. The contemporary ad sees Bella Hadid skateboarding while sporting a modern Nike lace-up sports bra coupled with frayed jeans, that perfectly display Nike's waistband logo.
The leather shoe has been revamped while still maintaining all its vintage glory -- white leather with a varsity red Swoosh, and an accented blue midsole. Bella Hadid's editorial is reviving the nostalgic All-American sneaker, whose 45th anniversary falls just a few days before the fourth of July.
In the ad, Hadid is sporting a variety of 70's inspired outfits to represent all the fashion styles that the Cortez sneaker has been a part of over the past four decades. The modern editorial pays homage to the original 1970's Cortez photoshoot, which stared a skateboarding, feathered haired Farrah Fawcett, gliding through the set of Charlie's Angels. The contemporary ad sees Bella Hadid skateboarding while sporting a modern Nike lace-up sports bra coupled with frayed jeans, that perfectly display Nike's waistband logo.
The leather shoe has been revamped while still maintaining all its vintage glory -- white leather with a varsity red Swoosh, and an accented blue midsole. Bella Hadid's editorial is reviving the nostalgic All-American sneaker, whose 45th anniversary falls just a few days before the fourth of July.
Trend Themes
1. Retro Fashion - Brands can capitalize on the trend of retro fashion by incorporating vintage-inspired design elements in their products.
2. Celebrity Endorsements - Companies can leverage the influence of celebrities by partnering with them to create impactful marketing campaigns.
3. Nostalgia Marketing - Nostalgia marketing can be used by brands to re-introduce old products or create new products with a vintage twist to appeal to the increasing demand for nostalgia among consumers.
Industry Implications
1. Fashion Industry - Fashion brands can use celebrity endorsements and nostalgia marketing techniques to create publicity and gain customer loyalty.
2. Marketing Industry - Marketing agencies can create impactful campaigns by using celebrity endorsements to promote brands and products.
3. Athletic Footwear Industry - Athletic footwear companies can use nostalgia marketing, and incorporate vintage design elements in sneaker lines to tap into the growing trend of retro fashion.
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