Consumers turn to virtual experiences to ease anxiety around the subject of death
Implications - Most people with terminal illnesses must deal with the severe anxiety associated with looming mortality, and so various virtual platforms are being designed to help curb some of the fear associated with death. Whether immersive or support-based, these platforms are able to ease at least one aspect of life dealing with a terminal illness, and reveal the shift to more innovative developments in therapy-related fields.
Workshop Question - How can your brand optimize consumer experience by easing some of their stresses, large or small, as those stresses relate to its area of expertise?
Trend Themes
1. Virtual Therapy - As anxiety and mental health become more pivotal in discussions around dying, virtual therapy is emerging as a way to mitigate these anxieties.
2. Disruptive Gaming - Games are looking to disrupt the way death is talked about and perceived as video games and VR tech become more lifelike.
3. Innovative VR Technology - VR technology is breaking new grounds as it is being used to simulate near-death experiences for those who are terminally ill.
Industry Implications
1. Healthcare - Virtual therapy and innovative VR technology are disrupting traditional healthcare methods.
2. Gaming - Games and VR experiences are becoming more immersive and disrupting the way death is talked about and experienced.
3. Technology - Innovative VR technology is becoming a crucial tool for many practitioners, entrepreneurs, and industries to address personal, emotional, and social issues around death.
