These Limited-Edition Asics Sneaker Packs Celebrate Disney's Newest Film
Laura McQuarrie — April 5, 2017 — Marketing
References: asicstiger & solecollector
For the release of Disney's live-action Beauty and the Beast, some special-edition collectible Asics sneakers have been launched for fans of the film.
The pairs of sneakers take inspiration from Belle and The Beast, with color schemes that capture the essence of each character's personality. Naturally, the sneaker designed after the beast boasts darker, masculine colors, while the more delicate version reminds of Belle. As part of this Disney collaboration, Asics also released limited-edition packaging that reads: "The One Who Will Break the Spell."
As well as producing the Gel-Lyte III in colorways that take cues from the lead characters in the fairy tale film, Asics is also launching monochromatic Gel Lyte V footwear with details like embossed red roses that reference Disney.
The pairs of sneakers take inspiration from Belle and The Beast, with color schemes that capture the essence of each character's personality. Naturally, the sneaker designed after the beast boasts darker, masculine colors, while the more delicate version reminds of Belle. As part of this Disney collaboration, Asics also released limited-edition packaging that reads: "The One Who Will Break the Spell."
As well as producing the Gel-Lyte III in colorways that take cues from the lead characters in the fairy tale film, Asics is also launching monochromatic Gel Lyte V footwear with details like embossed red roses that reference Disney.
Trend Themes
1. Limited-edition Sneakers - Opportunity for companies to collaborate with popular franchises and create collectible sneakers that target fans of movies or TV shows.
2. Character-inspired Color Schemes - Chance for brands to design products with colorways that capture the essence of fictional characters, appealing to fans and collectors alike.
3. Special-edition Packaging - Potential for brands to enhance the customer experience by creating limited-edition packaging that adds value and exclusivity to their products.
Industry Implications
1. Footwear - Footwear brands can leverage the popularity of movies and TV shows to create exclusive sneaker collections based on iconic characters, attracting a dedicated fan base.
2. Fashion and Apparel - Fashion brands can collaborate with popular franchises to design character-inspired clothing and accessories that resonate with fans and collectors.
3. Entertainment and Licensing - Companies that specialize in entertainment licensing can partner with brands to create limited-edition merchandise, leveraging the popularity of movies and TV shows to drive sales and brand visibility.
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