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Spontaneous Vacation

Travel brands help consumers ditch planning and vacation immediately

Implications - Modern consumers have both a plethora of vacation platforms and a social media-fueled wanderlust, which ironically combines to make planning for vacations a stressful ordeal. By offering immediate travel options, brands give consumers an out from the worst parts of travel, while simultaneously appealing to their desire for romantic adventure. This shows that bold, extreme traversals of pain points can excite and entice consumers.
Workshop Question - How could your brand introduce spontaneity into its product or service?
Trend Themes
1. Spontaneous Travel - Offering immediate travel options appeals to consumers' desire for romantic adventure and can excite and entice them.
2. Peer-to-peer Travel Connections - Platforms that connect travelers with each other or with locals help streamline the process of finding compatible travel companions or personalized travel experiences.
3. Last-minute Travel Deals - Platforms that focus on finding last-minute travel deals cater to consumers who want to maximize their time off and travel on shorter, spontaneous trips, often over the weekend.
Industry Implications
1. Travel and Hospitality - The travel and hospitality industry should embrace technologies and platforms that offer easy, immediate booking options and personalized travel experiences.
2. Peer-to-peer Marketplace Platforms - Business professionals from peer-to-peer marketplace platforms can expand into the travel industry by facilitating connections between travelers or by offering unique, local travel experiences.
3. Mobile App Development - Professionals in mobile app development can leverage the demand for spontaneous travel options by creating apps focused on finding last-minute deals or offering itineraries curated by locals.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
80,588 Total Clicks
Date Range:
Mar 17 — Aug 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Spontaneous Travel Tour Bookings
Spontaneous Travel Tour Bookings
Vayable Allows Users to Experience the City with Locals
If one is looking for an efficient and simple travel tour booking experience, one need not look farther than Vayable. The platform proudly connects locals with foreigners, aiming to provide a... MORE
Travel Buddy-Finding Networks
Travel Buddy-Finding Networks
'TWIP' Connects Compatible Travel Companions Together
‘TWIP’ is a new membership-based network that enables users to find travel companions to ensure they don’t have to go on an adventure solo. Despite the rise in solo travel, many... MORE
Weekend Trip-Finding Platforms
Weekend Trip-Finding Platforms
'Brisk Voyage' Finds Last-Minute Deals for Weekend Warriors
Traveling regularly is something that many consumers, particularly Millennials, enjoy doing to maximize their time off, so the ‘Brisk Voyage’ platform has been created with this in mind.... MORE
Spontaneous Hotel Booking Apps
Spontaneous Hotel Booking Apps
The One Night App Helps Travellers Save on Last-Minute Bookings
Those who are looking to add some extra adventure to their travels, while also saving substantially on the costs involved, are likely to find the One Night app appealing. The app is available for... MORE
play_circle_filledSpontaneous Travel Campaigns
Spontaneous Travel Campaigns
easyJet's 'Why Not?' Gets Millennials Traveling in Europe
In order to help spread the joys of traveling in Europe, easyJet launched a campaign called ‘Why Not?’ that asked people to arrive at the Geneva train station with their bags packed,... MORE
Itinerary-Trading Travel Platforms
Itinerary-Trading Travel Platforms
'TrekFriend' Lets You Create and Share Travel Itineraries
It’s never easy to plan an itinerary for yourself when planning to visit a new location, so the ‘TrekFriend’ platform works to let you create and share your own travel itineraries... MORE

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