Coffee shop designs infuse tech for both efficiency and experience
Implications - A staple waterhole for corporates and creatives alike all over the world, the traditional coffee shop is being transformed with immersive and functional tech in order to boost the efficiency and interactivity of these spaces. This shift comes as consumers require more motivation to form cult-like loyalties with brands and companies, given the diversity of choice they are offered.
Workshop Question - How can your brand optimize consumer experience to strengthen brand loyalty?
Trend Themes
1. Robotic Baristas - Robot-run cafes and stores are an emerging trend that offer both speed and efficiency in an increasingly competitive industry.
2. Staffless Convenience - The elimination of staff is a trend that is rising in popularity, with the use of mobile apps and robots, which aim to provide convenience to customers while reducing business expenses.
3. Experiential Coffee Chain Locations - Coffee shops are transforming into fully interactive environments, by offering immersive tours, innovative designs and unique drink menus that deliver engaging experience to customers.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to innovate coffee shops by using various technologies to offer various personalization options for customers.
2. Retail Industry - The retail industry can look towards robotic automation to offer buying experiences that are convenient and efficient for customers.
3. Hospitality Industry - The hospitality industry can create new business models around interactive and immersive coffee shop experiences, aimed at retaining customers and increasing sales.
