These New BAPE Sneakers Feature Bright Prints and Statement Branding
Riley von Niessen — July 12, 2018 — Fashion
References: bape & highsnobiety
A Bathing Ape, the famed Japanese streetwear label that's known for its iconic motifs and obscure branding, recently dropped two iterations of new BAPE sneakers, which boast mid-top designs.
The '1st Camo BAPE STA Mid' model is offered in two different colorways, one that combines deep hues of military green, brown and black, and another that features a light yellow with green, brown and black accents. Both of the colorways feature white shooting stars on the sides of the uppers, with the same hue used for the thick soles and classic laces.
The new BAPE sneakers are expected to officially launch on July 14th for $305 USD a pair, and will be available online and at select stores in Japan.
The '1st Camo BAPE STA Mid' model is offered in two different colorways, one that combines deep hues of military green, brown and black, and another that features a light yellow with green, brown and black accents. Both of the colorways feature white shooting stars on the sides of the uppers, with the same hue used for the thick soles and classic laces.
The new BAPE sneakers are expected to officially launch on July 14th for $305 USD a pair, and will be available online and at select stores in Japan.
Trend Themes
1. Streetwear Fashion - Disruptive innovation opportunity: Create unique and bold streetwear designs that incorporate iconic motifs and obscure branding.
2. Mid-top Sneakers - Disruptive innovation opportunity: Develop mid-top sneaker designs with vibrant prints and statement branding to cater to the demand for fashionable footwear.
3. Limited Edition Releases - Disruptive innovation opportunity: Introduce limited edition releases of sneakers to create exclusivity and drive demand among sneaker enthusiasts.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement technology-driven solutions like virtual try-on experiences to enhance the online shopping experience and increase customer engagement.
2. Sportswear - Disruptive innovation opportunity: Collaborate with streetwear brands to create unique collections that merge sportswear functionality with street style aesthetics.
3. E-commerce - Disruptive innovation opportunity: Utilize social media platforms like Instagram and Snapchat to promote and sell limited edition sneakers directly to consumers through flash sales and pre-order campaigns.
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