Brands market cosmetics products to men with sensitive skin
Implications - Though skincare products for men are increasingly common, marketing strategies typically fall back on tropes like toughness and durability. Recognizing the reality of men's skins, savvy brands have introduced products that are marketed toward men who need gentle skincare products, upending traditional gender norms. With Gen Z increasingly spurning these norms, cosmetics brands with this forward-thinking approach can capture more of the future male market.
Workshop Question - How can your brand subvert gender stereotypes in your product's marketing?
Trend Themes
1. Gentle Skincare for Men - As brands recognize the reality of men's skins, introducing gentle skincare products can capture more of the future male market, appealing to Gen Z consumers who spurn traditional gender norms.
2. Natural and Ayurvedic Ingredients - Consumers are demanding artisanal grooming products with naturally sourced ingredients, leading to opportunities for brands to create skincare solutions inspired by ancient Ayurvedic remedies and formulated with natural ingredients.
3. Chemical-free Products - NYC-based lifestyle brand, (MALIN+GOETZ), is among others aiming to cure skin concerns with a curated line of chemical-free products. Opportunities exist for brands to formulate powerful, chemical-free skincare products that reduce irritation, acne and aging effects.
Industry Implications
1. Men's Skincare Products - As the demand for gentler, natural and chemical-free skincare solutions increases, there are opportunities for brands to capture more of the future male market.
2. Natural Beauty Products - As the demand for natural products increases, there are opportunities for brands to formulate skincare solutions that utilize natural and Ayurvedic ingredients in their formulations.
3. Chemical-free Lifestyle Products - As consumers become more concerned about the dangers of products containing chemicals, there are opportunities for brands to offer chemical-free skincare products and curated lines of chemical-free lifestyle products.
4 Featured, 35 Examples:
61,696 Total Clicks
Date Range:
Apr 17 — Dec 17
Trending:
Mild
Consumer Insight Topics:
