The New Puma Basket Heart Denim Sneakers Have a Feminine Aesthetic
Riley von Niessen — April 5, 2017 — Fashion
As the original Basket Heart silhouette that was first released last fall has proven immensely popular among consumers, PUMA decided to revitalize it with fresh colorways.
Dubbed the Basket Heart Denim, the latest range of colorways make use of deep hues of navy, which are contrasted with shades of white. PUMA's branding is featured in gold lettering on the sides of the uppers, as well as on the heels.
One model is almost entirely navy, however the side panel branding splits it up, as do the subtle polka dots that decorate the uppers. The other colorway, which is dubbed 'Oatmeal' has cream uppers and navy side panels. Both have clean white soles and are topped off with large ribbon-like laces, which the Basket Heart silhouette is most celebrated for.
Dubbed the Basket Heart Denim, the latest range of colorways make use of deep hues of navy, which are contrasted with shades of white. PUMA's branding is featured in gold lettering on the sides of the uppers, as well as on the heels.
One model is almost entirely navy, however the side panel branding splits it up, as do the subtle polka dots that decorate the uppers. The other colorway, which is dubbed 'Oatmeal' has cream uppers and navy side panels. Both have clean white soles and are topped off with large ribbon-like laces, which the Basket Heart silhouette is most celebrated for.
Trend Themes
1. Feminine Sneakers - There is an opportunity for creating sneakers with feminine aesthetics that appeal to the female market.
2. Revitalized Classic Silhouettes - Creating new colorways for classic shoe styles can be a successful strategy in capturing and maintaining consumer attention.
3. Ribbon-like Laces - Incorporating ribbon-like laces into shoe designs can add a unique and fashionable touch to traditional sneaker styles.
Industry Implications
1. Fashion - Fashion brands can explore creating sneakers with bow accents and feminine aesthetics to appeal to the female market.
2. Footwear - There is an opportunity for footwear companies to revitalize classic sneaker styles with fresh colorways and unique details.
3. Textile - Textile companies can explore creating ribbon-like laces as a fashionable and unique accessory for a variety of shoe styles.
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