The Pharrell Williams Capsule Collection Features His Signature Hat
Vasiliki Marapas — August 7, 2014 — Fashion
References: peaceloveworld & highsnobiety
The latest Pharrell Williams capsule collection comes to us by way of a collaboration with Peace Love World. Previously, the singer has worked with the likes of G-Star RAW.
The newest collection centers around Pharrell's most successful track, the ubiquitous 'Happy.' The song, which was originally created for the 'Despicable Me' soundtrack, has swept the Internet off its feet. Cover after cover of the insanely catchy tune have been popping up everywhere. Now, instead of merely humming (and clapping along) to the joyous beat, you can wear it on your person.
The collection features the hip-hop star's interesting visuals (a smiley face dressed in the singer's now-infamous hat) over four t-shirts and two iPhone cases.
The newest collection centers around Pharrell's most successful track, the ubiquitous 'Happy.' The song, which was originally created for the 'Despicable Me' soundtrack, has swept the Internet off its feet. Cover after cover of the insanely catchy tune have been popping up everywhere. Now, instead of merely humming (and clapping along) to the joyous beat, you can wear it on your person.
The collection features the hip-hop star's interesting visuals (a smiley face dressed in the singer's now-infamous hat) over four t-shirts and two iPhone cases.
Trend Themes
1. Collaborative Capsule Collections - The trend of collaborating with artists and celebrities to create limited-edition fashion collections presents disruptive innovation opportunities for both fashion brands and artists to tap into new markets and reach a wider audience.
2. Music-inspired Fashion - The growing trend of creating fashion collections inspired by popular music, such as the Pharrell Williams capsule collection featuring his hit song 'Happy,' opens up disruptive innovation opportunities for fashion brands to connect with music-loving consumers and create unique, limited-edition products.
3. Visuals as Fashion Statements - The trend of incorporating visual elements, such as iconic symbols or famous artwork, into fashion designs, like the smiley face dressed in Pharrell Williams' infamous hat in the capsule collection, presents disruptive innovation opportunities for fashion brands to create visually compelling products that resonate with consumers and create a sense of identity.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage collaborative capsule collections to enhance brand value, attract new customers, and drive sales by tapping into the popularity and influence of artists and celebrities.
2. Music and Entertainment - The music and entertainment industry can explore partnerships with fashion brands to create limited-edition merchandise inspired by popular songs, artists, or iconic moments, offering fans unique and collectible products.
3. Technology and Accessories - The technology and accessories industry can seize the opportunity to collaborate with musicians or artists to create visually appealing and artistically inspired phone cases, merging fashion with functionality and appealing to fans looking for stylish tech accessories.
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