Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team
Laura McQuarrie — July 3, 2014 — Lifestyle
References: cruzcampo.es & thedieline
These limited Cruzcampo World Cup beer cans were designed to celebrate the Spanish national football team during the 2014 FIFA World Cup in Brazil.
The HD prints include the faces of the national team's players, designed to appeal to Spanish football fans. For extra incentive to collect these special edition cans, Cruzcampo drinkers will be able to collect pin codes for the chance to redeem them for summer prizes.
Although some of the limited World Cup packaging designs that have been created for this year's event have been a little more abstract, or put more of a focus on Brazil, these Cruzcampo cans for the Spanish team make its ties to the big sporting event absolutely unmissable.
The HD prints include the faces of the national team's players, designed to appeal to Spanish football fans. For extra incentive to collect these special edition cans, Cruzcampo drinkers will be able to collect pin codes for the chance to redeem them for summer prizes.
Although some of the limited World Cup packaging designs that have been created for this year's event have been a little more abstract, or put more of a focus on Brazil, these Cruzcampo cans for the Spanish team make its ties to the big sporting event absolutely unmissable.
Trend Themes
1. Limited Edition Packaging - Exploring limited edition packaging designs for events or special occasions can create a sense of exclusivity and encourage consumer engagement.
2. Sports-themed Branding - Brands can leverage the popularity of sports by incorporating sports-themed branding to attract a specific target audience.
3. Collectible Promotion - Implementing collectible promotions, such as redeemable codes, can boost consumer loyalty and drive sales.
Industry Implications
1. Beverage Industry - Incorporating limited edition packaging and collectible promotions in the beverage industry can enhance brand value and customer engagement.
2. Sporting Goods Industry - Sports-themed branding can create opportunities for the sporting goods industry to attract and connect with sports enthusiasts.
3. Promotional Merchandise Industry - The promotional merchandise industry can benefit from creating customized collectible items tied to specific events or sports teams.
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