The Adidas Originals Women's Colourblock Capsule Collection is Bold
Rahul Kalvapalle — August 26, 2014 — Lifestyle
References: news.adidas
The Adidas Originals women's Colourblock Capsule is a new sportswear collection that blends forward-looking track silhouettes with classic color blocking. These looks pay homage to Adidas' storied sports heritage along with its revolutionary approach to color and print techniques. The collection includes vivid red and blue backgrounds with bold branding and text.
The collection includes track pants, hoodies, sweaters and t-shirts all revamped for a contemporary and modern sports fit, while stlil integrating the iconic trefoil and three stripes branding. Accessories included with the collection included a traditional campus backpack, gym sacks and running caps, all of which have a strong focus on functionality without compromising on style.
The collection includes various detail-oriented touches such as multi-color ribbing, which collectively celebrate Adidas Origina's obsession with detail and perfection in every department.
The collection includes track pants, hoodies, sweaters and t-shirts all revamped for a contemporary and modern sports fit, while stlil integrating the iconic trefoil and three stripes branding. Accessories included with the collection included a traditional campus backpack, gym sacks and running caps, all of which have a strong focus on functionality without compromising on style.
The collection includes various detail-oriented touches such as multi-color ribbing, which collectively celebrate Adidas Origina's obsession with detail and perfection in every department.
Trend Themes
1. Forward-looking Track Silhouettes - Opportunity for disruptive innovation in sportswear design by merging futuristic elements with classic styles.
2. Revamped Contemporary Fit - Opportunity for disruptive innovation in sportswear manufacturing by creating modern and comfortable fits for athletic apparel.
3. Detail-oriented Touches - Opportunity for disruptive innovation in sportswear accessories by incorporating intricate design elements to enhance style and functionality.
Industry Implications
1. Sportswear Manufacturing - Opportunity for disruptive innovation in the manufacturing process of sportswear to improve fit and comfort.
2. Sportswear Design - Opportunity for disruptive innovation in the design of sportswear by combining futuristic elements with classic styles.
3. Sportswear Accessories - Opportunity for disruptive innovation in the functionality and design of sportswear accessories to enhance user experience and style.
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