Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Rewarded Romance

Brands offer couples elevated romantic experiences in exchange for engagement

Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved.
Trend Themes
1. Interactive Marketing - Brands are providing an interactive element to romantic rituals, which speaks to a consumer willingness to engage with brands on a more personal level
2. Affection-encouraging Apps - Businesses are developing playful apps that promote fun, romance, and their brand, while offering customers savings and rewards.
3. Virtual Dating Technologies - Innovative virtual dating technologies are allowing people in long-distance relationships to connect, engage in personal rituals, and feel as though they're in the same location.
Industry Implications
1. Marketing and Advertising - Interactive, personalized marketing techniques promote brand loyalty and consumer engagement, particularly among the Millennial demographic
2. Technology - New technologies have allowed for the creation of innovative virtual dating platforms that allow long-distance couples to personalize their romantic rituals and stay connected
3. Retail - Retail companies are creating innovative reward programs and interactive experiences to attract customers, increase sales, and build brand loyalty.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
326,257 Total Clicks
Date Range:
Feb 14 — Feb 16
Trending:
Mild

Featured Examples

Romantic Taxi Rides
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
Ahead of February 14th this year, Addison Lee is running a special Valentine’s Day car service that it describes as: “one-part date, one-part rescue service.” The service is... MORE
play_circle_filledCouples Only Vending Machines
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
For Valentine’s Day this year, Coca-Cola set up the ‘Invisible Vending Machine,’ which was visible only to couples. For a while now, Coca-Cola has been promoting its “Share a... MORE
play_circle_filledSilhouetted Kissing Booths
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
Claiming that Japanese people have a difficult time expressing romantic feelings, toothpaste brand DENTISTE’ set up a kissing booth that managed to help people express affection in both a very... MORE
play_circle_filledSurprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
Canadian airline WestJet helped two Toronto-based couples pull off a romantic Valentine’s proposal in Barbados. The airline approached two men as they shopped for engagement rings last... MORE
play_circle_filledAffection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
The Lidl Valentine Kiss Detector app came out to reward affectionate people on Valentine’s Day. The app was put out by Lidl, a global discount supermarket chain and essentially, it traded... MORE
Long-Distance Dinners
Long-Distance Dinners
The Sync Virtual Dinner Connects Couples in Different Cities for Christmas
Instead of spending time at church or shopping, it’s tradition on Christmas Eve in Japan to spend time with loved ones in a restaurant—and for those who are separated by distance, ‘au&#... MORE

Related Examples

Loyalty-Rewarding Taxi Apps
Loyalty-Rewarding Taxi Apps
The Gata Hub App Lets You Order Taxis, Food and Dry Cleaning
Taxi Cab Art Projects
Taxi Cab Art Projects
The 'Taxi Fabric' Initiative Promotes the Work of Indian Artists
One-Handed Keyboards
One-Handed Keyboards
This iPhone Keyboard Application Lets You Comfortably Type With One Hand
Aromatic Bubble Bath Sets
Aromatic Bubble Bath Sets
This Molton Brown Set Contains 12 Exotic Body Washes
Commuter-Delight Brand Events
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
Holiday Sober Driving Campaigns
Holiday Sober Driving Campaigns
The Drive Sober Campaign Aims to Reduce Instances of Drunk Driving
Alcohol-Free Red Wines
Alcohol-Free Red Wines
This Carl Jung Cab Sauv is a Non-Alcoholic Fruity Red Wine
Fuel-Saving Thermostats
Fuel-Saving Thermostats
The 'Idle Smart' Device Deters Drivers from Leaving the Engine Running
Sultry Cabbie Calendars
Sultry Cabbie Calendars
This Calendar Features NYC Cab Drivers in Playful Pinup Poses
play_circle_filledParisian Proposal Videos
Parisian Proposal Videos
The Proposal by Cartier Features Three Romantic Storylines
Socially Conscious Wedding Rings
Socially Conscious Wedding Rings
This Jewelry Uses Recycled Materials and Conflict-Free Diamonds
play_circle_filledHeartwarming Insurance Ads
Heartwarming Insurance Ads
This Insurance Company Ad Has Elderly Couples Share Fond Memories
Wedding Karaoke Pop-Ups
Wedding Karaoke Pop-Ups
This Fun Karaoke Station Helps You Put on a Performance & a Wedding Dress
Kissing Tea Cups
Kissing Tea Cups
Artist Johnson Tsang Creates a Sculptural Take on Traditional Dishware
play_circle_filledHoliday-Themed Marriage Proposals
Holiday-Themed Marriage Proposals
Christmas Proposal is the Jolliest Thing You'll See this Year
Uninhibited Snogging Photography
Uninhibited Snogging Photography
Harley Weird Photographs People Kissing in her Latest Project
play_circle_filledChristmas Kissing Drones
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
play_circle_filledKissing Strangers Films
Kissing Strangers Films
Director Tatia Pilieva Captures People's First Kiss on Camera
Fan Engagement Services
Fan Engagement Services
This Audio Content Platform Connects Influencers and Their Audience
play_circle_filledHug-Sending Dolls
Hug-Sending Dolls
Ariel Cotton's Distance Dolls Help People Connect Long Distance
play_circle_filledVirtual Reality Engagements
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
Wanderlust Kissing Photography
Wanderlust Kissing Photography
This Couple Re-Created a Spontaneous Kiss Around the World
Geeky Wedding Proposals
Geeky Wedding Proposals
Lindsey Loree Proposes to Boyfriend Using Custom Magic: The Gathering Card
Everyday Object Characters
Everyday Object Characters
French Artist Gilbert Legrand Uses Active Imagination with Fun Work
Flat Ring Boxes
Flat Ring Boxes
Clifton by Andrew Zo Provides a Discreet Way to Hold Engagements Rings
play_circle_filledLong Distance Love Artwork
Long Distance Love Artwork
Daniel Sher Uses Intimacy as a Basis for Her Work
Animal Family Photography
Animal Family Photography
Marina Cano Captures Expressive Affection in the Wild
Lip-Locking Equality Initiatives
Lip-Locking Equality Initiatives
Amnesty International's Same Sex Kiss Campaign Fights Homophobia
French Kissing Couples
French Kissing Couples
Snog by Rankin Captures Close Ups of Tongue-on-Tongue Action
Couples Messaging Apps
Couples Messaging Apps
The Couple App for Couples Provides a Dedicated Network for Two
Surround Sound Earbuds
Surround Sound Earbuds
The Ladobi Earbud by LovePalz Offers a 6-way 360 Sound Experience
Live Activity Love Maps
Live Activity Love Maps
The Couple Map Shows Where and When Long Distance Couples Communicate
play_circle_filledCrocheted Public Transit
Crocheted Public Transit
The L Train Yarn Bomb by London Kaye Takes a Valentine's Day Theme
Roommate Privacy Alert Apps
Roommate Privacy Alert Apps
Clorox' Sock-It App Acts Like a Virtual Sock on the Door
play_circle_filledEmergency Flower Boxes
Emergency Flower Boxes
This Stunt Provided Valentine’s Day Flowers for Love at First Sight
play_circle_filledCinematic Breakup Videos
Cinematic Breakup Videos
POYKPAC's Movie Title Breakup Has a Couple Dramatically End It
Global Love Declaration Projects
Global Love Declaration Projects
The 'I Love Anne' Project Was a Super Social Media Valentine
Lipstick-Smooched Accessories
Lipstick-Smooched Accessories
The Charlotte Olympia Kiss Me Collection is Funky
play_circle_filledDrive-Thru Teddy Bear Pranks
Drive-Thru Teddy Bear Pranks
This Drive-Thru Prank Features a Teddy Bear Trying to Find Love
play_circle_filledLove-Centric Shops
Love-Centric Shops
The STORY New York City Shop is Hosting an Installation All About Love
play_circle_filledSatirical Olympic Sponsorship Videos
Satirical Olympic Sponsorship Videos
This Video Questions LGBT Support at the Sochi 2014 Games
Long Distance Sensory Apps
Long Distance Sensory Apps
The Kiiroo App Allows for Long-Distance Sensual Connections
play_circle_filledVirtual Remote Intimacy Devices
Virtual Remote Intimacy Devices
LovePalz Toys Enhance Virtual Intimacy
play_circle_filledPatriotic American Soda Ads
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
Recycled Crate Stadium Seating
Recycled Crate Stadium Seating
BNKR Arquitetcura's Social Topography Installation is Dramatic
Seductive Soda-Packaging Makeovers
Seductive Soda-Packaging Makeovers
Chantal Thomas Gives Diet Coca-Cola a Steamy Valentine’s
Stemware-Inspired Cups
Stemware-Inspired Cups
The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
Coffin Seating Ads
Coffin Seating Ads
The Coca-Cola Ministry of Health Campaign Warns Against Sedentary Lifestyles
Bubbly Beverage Installations
Bubbly Beverage Installations
Emmanuelle Moureaux Made The Sparkling Bubbles Display for Coca-Cola
Ugly Holiday Sweater Creators
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
Hi-Tech Friendship Bracelets
Hi-Tech Friendship Bracelets
Bond by Kwamecorp Keeps Long Distance Relationships Connected
Cheeky Competitor-Costumed Ads
Cheeky Competitor-Costumed Ads
In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda
Customizable Long Distance Mugs
Customizable Long Distance Mugs
The State Heart Mugs are Perfect for Long Distance Relationships