Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
Laura McQuarrie — December 12, 2014 — Marketing
References: blogs.wsj
Earlier this year, Old Spice created a series of comical "Momsong" ads featuring moms lamenting about their boys growing up into men, and now, these "Dadsongs" let dads get a word in.
Rather than being tearful like the moms about their young teen sons growing up, the Dadsongs embrace a happier tune, celebrating a #SmellcometoManhood that gets growing boys out of the house. This ad makes the differing opinions between dads and moms apparent, but in away that shows both perspectives with a good dose of humor.
This portrayal of fatherhood probably hits close to home with many, which is what makes it such a hit. Like most comical and outrageous commercials that come from Old Spice, this one has already gained millions of views on YouTube, plus thousands of interactions across other social networking sites.
Rather than being tearful like the moms about their young teen sons growing up, the Dadsongs embrace a happier tune, celebrating a #SmellcometoManhood that gets growing boys out of the house. This ad makes the differing opinions between dads and moms apparent, but in away that shows both perspectives with a good dose of humor.
This portrayal of fatherhood probably hits close to home with many, which is what makes it such a hit. Like most comical and outrageous commercials that come from Old Spice, this one has already gained millions of views on YouTube, plus thousands of interactions across other social networking sites.
Trend Themes
1. Comical Parenting Ads - Creating humorous ads that depict the challenges and joys of parenthood.
2. Divergent Parenting Perspectives - Exploring the differing opinions and experiences of mothers and fathers in parenting.
3. Emotional Marketing Campaigns - Using emotional storytelling to resonate with consumers and generate engagement.
Industry Implications
1. Personal Care Products - Opportunities to create innovative and humorous advertising campaigns for personal care products.
2. Social Media Advertising - Using entertaining and relatable content to capture the attention of social media users.
3. Video Marketing - Leveraging humor and storytelling techniques in video advertisements to drive brand awareness and engagement.
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