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Mature Imitation

Kids fashion shifts toward emulating older, adult tastes

Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way.
Trend Themes
1. Mature Imitation - The trend of kids fashion moving toward a more mature aesthetic creates an opportunity for clothing retailers to provide a more refined clothing option for younger demographics.
2. Luxurious Kids Clothing Lines - Clothing designers can create a Balmain for kids line to make luxury items accessible to younger demographics and parents who want to dress their children in equally luxurious garments.
3. Rebellious Beauty Portraits - Youth subcultures are influencing beauty looks and designs, and this provides an opportunity for clothing designers to reflect this trend in their pieces, drawing in the younger demographic.
Industry Implications
1. Fashion - The fashion industry can benefit from these trends by creating clothing lines that reflect mature and luxurious aesthetics for younger demographics.
2. Beauty - The beauty industry can draw inspiration from youth subcultures to provide makeup and beauty looks that reflect rebellious and innovative themes.
3. Anti-smoking - Collaborating with a tobacco prevention campaign to create products promoting healthy choices could be an opportunity to promote products with wide appeal among younger demographics, while also supporting a cause.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
379,888 Total Clicks
Date Range:
May 14 — Dec 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Rebellious Beauty Portraits
Rebellious Beauty Portraits
Vogue Ukraine's 'V chem sila' Beauty Story Boasts Raver Style Picks
From the street to the international runway stage, raver style is taking over with a mix of rebellious silhouettes and beauty looks that reject tradition. Vogue Ukraine’s ‘V chem sila&#... MORE
90s Rock-Inspired Apparel
90s Rock-Inspired Apparel
Psychic Hearts' Unisex Series Draws Heavily from Grunge Influences
Psychic Hearts, a New York-based streetwear brand, expanded on its selection of androgynous apparel with a new collection that has a strong 90s rock-inspired aesthetic. The apparel was presented... MORE
Rosy Childrenswear Lookbooks
Rosy Childrenswear Lookbooks
The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy
The Baby Dior Spring/Summer 2014 collection’s lookbook reads like a charming storybook, set in a whimsical summer garden. With warm filters, flowers and sophisticated garments for boys and... MORE
Luxurious Kids Clothing Lines
Luxurious Kids Clothing Lines
The 'Balmain Kids' Line is Inspired by the High-End Designer Label
Designer Olivier Rousteing recently announced plans for a Balmain Kids line that would provide pint-size fashionistas with the same kind of high-end garments produced by his label. After the... MORE
Parisian Child Apparel
Parisian Child Apparel
The 2016 Line for Sonia Rykiel Kids Collections Take on French Themes
The Sonia Rykiel kids collections for the 2016 year was inspired by a Parisian theme. The newly re-launched brand now features a new logo and with it, new design concepts. All of the kid-approved... MORE
Coordinating Child Apparel
Coordinating Child Apparel
Preen Mini's Spring Clothing for Kids Emulates Adult Preen
Preen Mini’s first ever collection of Spring clothing for kids is an adorable one that shrinks adult fashions and makes them super chic and most important of all, practical for wear by kids.... MORE
Anti-Smoking Sneaker Campaigns
Anti-Smoking Sneaker Campaigns
These Vans Sneakers are Decorated with Cool Alternatives to Smoking
Because all the cool kids are doing it, Vans has collaborated with anti-smoking tobacco prevention campaign ‘truth’ in an effort to help curb youth smoking. Calling their collaboration &#... MORE

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