The United Colors of Benetton Spring Campaign Celebrates Individuality
Ariel Weber — January 27, 2013 — Fashion
References: benetton & highsnobette
In true Benetton fashion, the United Colors of Benetton Spring campaign features some bright colors, worn by a bevy of different models from all different cultural backgrounds.
This year's campaign is headed by some famous faces including Charlotte Free, Alek Wek and Elettra Wiedemann. From her clothes to her hair, Ms. Free is decked out in all bubble gum pink ensemble while the other models are also primarily donning a one color palette look. The pictures, which was shot by Steven Meisel show a close up as well as a full body shot of the models, which not only highlights the models natural beauty but also showcases the simple yet bold garments.
The United Colors of Benetton Spring campaign commemorates individuality and encourages diversity.
This year's campaign is headed by some famous faces including Charlotte Free, Alek Wek and Elettra Wiedemann. From her clothes to her hair, Ms. Free is decked out in all bubble gum pink ensemble while the other models are also primarily donning a one color palette look. The pictures, which was shot by Steven Meisel show a close up as well as a full body shot of the models, which not only highlights the models natural beauty but also showcases the simple yet bold garments.
The United Colors of Benetton Spring campaign commemorates individuality and encourages diversity.
Trend Themes
1. Multi-ethnic Inclusivity - Fashion and retail industries can create more multi-ethnic campaigns to capitalize on celebrating cultural diversity.
2. Celebrating Individuality - Marketing campaigns across multiple industries can showcase uniqueness as a means to appeal to a wider audience.
3. Monochromatic Looks - The fashion industry could lead a trend for simple yet bold monochromatic looks for Spring/Summer fashion lines.
Industry Implications
1. Fashion and Retail - Benetton and other fashion and retail companies could embrace more multi-ethnic and individualistic campaigns to stand out in the industry.
2. Marketing and Advertising - Marketing campaigns for various industries, from beauty to automobiles, could appeal to unique customer bases by showcasing inclusivity and individuality.
3. Photography and Modelling - Photographers and modelling agencies could promote more multi-ethnic and diverse models to celebrate and empower cultural diversity.
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