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E-Dating Mockery

Anxiety around online dating is alleviated with humor

Implications - Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services.
Trend Themes
1. Usage of Humor in Online Dating - Satirical and comedic content helps to alleviate anxiety surrounding online dating.
2. Role Reversal in Dating Platforms - Reversing traditional app mechanics or situations can provide fresh, comedic perspectives.
3. Integration of Alcohol with Dating Apps - Interactive marketing activations that incorporate dating apps alongside alcohol sponsorships.
Industry Implications
1. Comedy Industry - Comedy-focused individuals can create parodies or satirical content for online dating experiences.
2. Mobile App Industry - Mobile developers and designers can create new features that incorporate a lighthearted and humorous approach to matchmaking.
3. Beverage Industry - Alcohol brands can engage with and target younger audiences through interactive dating app-specific marketing stunts.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
299,149 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Hostile Online Dating Messages
Hostile Online Dating Messages
The Bye Felipe Instagram Account Shows the Terror of Online Dating
The Bye Felipe Instagram account is a social media platform “Calling out dudes who turn hostile when rejected or ignored.” Though online dating is becoming increasingly popular, there&#... MORE
play_circle_filledDating App Parodies
Dating App Parodies
Local Attraction Will Make You Think Twice About Swiping to the Right
Local Attraction, the first episode of a webseries by Connor Hines, parodies the inherently awkward experience of going on a date with a stranger. Inspired by Tinder—which is loosely referred... MORE
play_circle_filledIntoxicating Dating Stunts
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
Since there are more and more people meeting through online dating sites and apps, this means fewer chance encounters at a bar—but Belgian beer brand Primus wanted to discourage this behavior with... MORE
play_circle_filledRole Reversal Dating Apps
Role Reversal Dating Apps
'If Tinder Were eHarmony' Pokes Fun of the Hot or Not Swiping App
The hilarious role reversal in the latest Scotch Moses feature showcases ‘If Tinder Were eHarmony.’ The video pokes fun at the hot or not swiping app that allows one to make a snap... MORE
play_circle_filledTexting Casanova Services
Texting Casanova Services
TextJake Allows a Dude Named Jake to Draft Your Important Messages
TextJake.com is a service that allows comedian and actor Jake Hurwitz to write your texts for you. You can buy one to ten messages on the website. After your purchase, simply submit a screenshot of... MORE
play_circle_filledDramatic Dating App Spoofs
Dramatic Dating App Spoofs
This Tinder Parody Borrows From 'The Social Network'
If you’ve ever wondered how Tinder was founded, wonder no further; Bad Weather Films has created a hilarious Tinder parody that reveals how the popular dating (read: hook-up) app was conceived.... MORE

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play_circle_filledDeceptive Texting Ads
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play_circle_filledInteractive Dream Dates
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Desperate Dating Poetry
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Hipster Texting Emoticons
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play_circle_filledFlirty Motel Campaigns
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Fairytale Dating App Tees
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play_circle_filledGroup Matchmaker Sites
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Brutally Honest App Slogans
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The Hipsters Love Coffee Video is Hilariously Accurate
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Flirtatious In-Flight Apps
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Characters from The Mindy Project Show Were Introduced to Tinder
play_circle_filledReal-Life Dating App Simulations
Real-Life Dating App Simulations
This Stunt Brings Dating on the Tinder App to the Streets of NYC
Serial Dating Escapade Blogs
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Get Restaurant Tips From a Serial Dater Who Offers Dates for Dinners
Bribery-Based Dating Apps
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The Carrot Dating App Uses an Incentive-Based System to Score Dates
Online Dating Parody Apparel
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Beyonce and Tinder Create the Perfect Rejection Joke with OUShirts