Nikon's 'I AM Generation Image' Appeals to the Instagram Age
Laura McQuarrie — December 4, 2014 — Tech
References: iamgenerationimage & psfk
The I AM Generation Image campaign by Nikon celebrates photography as one of the most effective means of visual storytelling, especially in the age of Millennials and social media.
I AM Generation Image gives a voice to seven talented "people with something to say," who are not all professional photographers—instead, the diverse group includes comedians, entrepreneurs and philanthropists with a unique story to tell. In order to push what they share with the world to be the best it can be, Nikon gave these seven people a Nikon camera and asked them to lead the campaign on social media by sharing their images with the #IAMGenerationImage tag. Other avid Instagrammers and phonetographers are encouraged to tag their own images for a chance to participate in the campaign as well.
I AM Generation Image gives a voice to seven talented "people with something to say," who are not all professional photographers—instead, the diverse group includes comedians, entrepreneurs and philanthropists with a unique story to tell. In order to push what they share with the world to be the best it can be, Nikon gave these seven people a Nikon camera and asked them to lead the campaign on social media by sharing their images with the #IAMGenerationImage tag. Other avid Instagrammers and phonetographers are encouraged to tag their own images for a chance to participate in the campaign as well.
Trend Themes
1. Visual Storytelling - The rise of social media and Millennials' love for visual content present opportunities for businesses to explore innovative ways of storytelling through visuals.
2. User-generated Content - By leveraging consumer-generated content through campaigns like I AM Generation Image, brands can tap into the creativity and authenticity of their audience, creating a more engaging and relatable brand image.
3. Influencer Marketing - Partnering with individuals who have a unique story to tell, like comedians, entrepreneurs, and philanthropists, allows businesses to capitalize on the influence and reach of these individuals to promote their products or services.
Industry Implications
1. Photography - The emergence of social media platforms and the popularity of user-generated content provide opportunities for photography brands to engage with a new generation of photographers and enthusiasts.
2. Marketing and Advertising - Incorporating user-generated content and influencer marketing campaigns can help businesses in the marketing and advertising industry connect with consumers in a more authentic and immersive way.
3. Technology and Electronics - As the demand for high-quality visual content grows, there is an increasing need for innovative camera technology and electronics to cater to the evolving needs of photographers and content creators.
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