The Erykah Badu Givenchy Campaign Exclusively Uses Women of Color
Meghan Young — November 13, 2014 — Fashion
References: style & refinery29
The Erykah Badu Givenchy ad campaign, which made its round earlier this year, was the first of its kind. Using a diverse cast, it focused exclusively on women of color. Not only did the print ads star the iconic musician, it also starred Maria Borges, Riley, and Asia Chow. Beautiful and inspirational, it not only showed how inclusive the brand is, but the direction the fashion industry is moving towards in general.
About the Erykah Badu Givenchy ad campaign, Tisci states, "There was a lot of talk this season in fashion [about designers not promoting diversity]. I was one of the persons who ended up not being touched by this. I discovered Joan Smalls, I discovered Maria [Borges]. I've always been supporting them. For me, I grew up in a family and I grew up in a culture, an education, that we are all the same."
About the Erykah Badu Givenchy ad campaign, Tisci states, "There was a lot of talk this season in fashion [about designers not promoting diversity]. I was one of the persons who ended up not being touched by this. I discovered Joan Smalls, I discovered Maria [Borges]. I've always been supporting them. For me, I grew up in a family and I grew up in a culture, an education, that we are all the same."
Trend Themes
1. Diversity-focused Fashion Ads - Creating fashion ad campaigns that exclusively feature people of color, showcasing inclusivity and diversity.
2. Inclusive Branding - Brands embracing diverse casts in their advertising, highlighting the importance of representation and inclusivity.
3. Shifting Fashion Industry - The fashion industry moving towards a more diverse and inclusive direction in their campaigns and casting choices.
Industry Implications
1. Fashion - Opportunity for fashion brands to disrupt the industry by promoting diversity and inclusivity in their advertising campaigns.
2. Marketing and Advertising - An opportunity for marketers and advertisers to advocate for inclusive branding and help shape the direction of the industry.
3. Entertainment - The entertainment industry can embrace diverse talent in fashion campaigns and contribute to a more inclusive representation.
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