This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat
Laura McQuarrie — July 4, 2014 — Lifestyle
References: cheerios & adsoftheworld
After capturing the hearts of the Internet, Grumpy Cat has been a busy cat, venturing to Disneyland, claiming The Iron Throne and in this Honey Nut Cheerios ad, meeting the cereal's mascot Buzz.
There are a lot of people who say that they're not morning people, but this ever-frowning feline isn't excited by any particular meal time. At one point in the video, Grumpy Cat even claims to be smiling, as indicated with some meme-like lettering on screen.
In the end, even a bright and cheery bowl of Honey Nut Cheerios isn't enough to get Grumpy Cat to crack a real smile, or show any interest in the breakfast cereal. Although the ad could have ended cheesily with Grumpy Cat forcing a smile, the ad admits in good humor that the cereal is "Part of a good breakfast for almost everyone."
There are a lot of people who say that they're not morning people, but this ever-frowning feline isn't excited by any particular meal time. At one point in the video, Grumpy Cat even claims to be smiling, as indicated with some meme-like lettering on screen.
In the end, even a bright and cheery bowl of Honey Nut Cheerios isn't enough to get Grumpy Cat to crack a real smile, or show any interest in the breakfast cereal. Although the ad could have ended cheesily with Grumpy Cat forcing a smile, the ad admits in good humor that the cereal is "Part of a good breakfast for almost everyone."
Trend Themes
1. Grumpy Cat Marketing - Opportunity to use popular Internet memes, like Grumpy Cat, in marketing campaigns to appeal to a younger audience.
2. Meme-vertising - Opportunity to incorporate meme-like elements in advertising to connect with Internet-savvy consumers and create viral content.
3. Humorous Self-aware Advertising - Opportunity to create funny and self-aware advertisements that acknowledge and embrace the skepticism of modern consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to leverage popular memes and humor in their advertising to attract and engage consumers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to explore the use of meme-like elements in campaigns to stay relevant and capture audience attention.
3. Social Media and Internet Culture - Opportunity for companies to tap into the influence of social media and Internet culture by creating content that resonates with online audiences.
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