In-store consultants are traded in for convenient, online alternatives
Implications - Seeking a more efficient means of product scoping, consumers are turning to digital shopping consultants for easy access to a custom experience. Eliminating the need for in-person communication, online shoppers are seeking the insight and knowledge often associated with shopping assistants in a more streamlined manner. This reflects a move toward more affordable, flexible forms of brand-consumer engagement.
Trend Themes
1. Virtual Shopping Assistants - There is an opportunity for businesses to create virtual assistants to help consumers shop online and provide personalized product options and prices.
2. AR Jewelry Apps - There is an opportunity for businesses to integrate AR features into their apps to give shoppers a sense of size and style before buying an accessory of their liking.
3. Custom E-consultation - There is an opportunity for businesses to create digital shopping consultants to provide a more streamlined, custom experience for online shoppers.
Industry Implications
1. E-commerce - Businesses in this industry can benefit from creating virtual shopping assistants and AR jewelry apps to enhance the online shopping experience.
2. Retail - Businesses in this industry can benefit from integrating digital shopping consultants and customized e-consultations to provide a more efficient means of product scoping to their customers.
3. Tech - Businesses in this industry can benefit from developing new technologies, such as AR features and text-based virtual assistants, that can enhance the online shopping experience for customers across different industries.
