Brands design packaging specifically for easy shipping
Implications - The rise of online shopping requires new protocol for shipping goods, which is being acknowledged with packaging specifically designed for postage. Designed with ergonomics in mind, the packaging is often designed for fast returns to make the process more appealing for consumers who covet ease.
Trend Themes
1. Sustainable Packaging - Designers are creating eco-friendly packaging solutions that reduce waste and offer eco-conscious consumers an alternative to traditional packaging.
2. Customized Ecommerce Packaging - Companies are creating packaging that meets the specific needs of eCommerce consumers and creates new opportunities for branding and marketing.
3. Branded Packaging Design - Companies are creating packaging with unique designs and features to create a memorable experience for consumers and reinforce brand identity.
Industry Implications
1. Packaging - Companies in the packaging industry can explore new sustainable materials and innovations to meet the changing needs of eCommerce businesses and consumers.
2. Retail - Retailers can leverage customized and branded packaging to enhance their customers' shopping experience and build brand loyalty.
3. Marketing - Marketing professionals can work with designers to create unique packaging designs that can serve as an extension of a brand's message and marketing strategy.
