CYJO Captures Stunning Images of Multi-Ethnic Families in Mixed Blood
Alyson Wyers — June 25, 2014 — Fashion
A stunning photographic series and textual project called Mixed Blood captures family portraits whose members have different ethnic backgrounds. Photographer CYJO took pictures of families based in New York and Beijing whose children have so-called 'mixed' races, ethnicities, cultures and heritages.
Mixed Blood as a project is intended to challenge and diffuse the historical notions of race and instead show cross-cultural connections. The text accompanying the photographs detail the various family members' citizenship, ancestries, language and country they live in. This includes narratives of how they relate to their different cultures, backgrounds and citizenships.
The unification of different cultures and ethnic backgrounds within one family unit displays the prominence of multiculturalism in today's society and the future of global identity.
Mixed Blood as a project is intended to challenge and diffuse the historical notions of race and instead show cross-cultural connections. The text accompanying the photographs detail the various family members' citizenship, ancestries, language and country they live in. This includes narratives of how they relate to their different cultures, backgrounds and citizenships.
The unification of different cultures and ethnic backgrounds within one family unit displays the prominence of multiculturalism in today's society and the future of global identity.
Trend Themes
1. Mixed-race Families - Opportunity to create inclusive and diverse advertising campaigns that reflect the reality of modern families.
2. Cross-cultural Connections - Potential to develop platforms or events that facilitate cross-cultural exchanges and understanding.
3. Multiculturalism in Society - Demand for products and services that celebrate diversity and cater to the needs of multicultural communities.
Industry Implications
1. Photography - Advancement in technology and demand for inclusive representation opens up new opportunities for photographers specializing in mixed-family portraits.
2. Advertising - Need for more inclusive advertising campaigns that portray the diversity of modern families creates opportunities for marketing agencies.
3. Events and Experiences - Growing interest in cross-cultural exchanges creates potential for event organizers and travel companies to curate multicultural experiences.
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