After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
Laura McQuarrie — August 4, 2017 — Marketing
References: oreo & eventmagazine
To help promote its newest OREO cookie flavors, OREO is launching a campaign to 'Discover Your Flavour.'
OREO is launching a six-week tour across the UK that offers a fresh take on product sampling. When visiting the branded truck that boasts images to represent the qualities of each flavor, people will be invited to take a "Buzzfeed-style quiz" to determine the OREO flavor that best fits their unique personality. Participants will receive a complimentary OREO truffle in the corresponding flavor, as well as a recipe card that details how they can replicate the special treat at home.
The Discover Your Flavour campaign from OREO is set to spotlight the brand's newest Choc'o Brownie variety, as well as other existing flavors from OREO like Strawberry Cheesecake, Peanut Butter and Cool Mint.
OREO is launching a six-week tour across the UK that offers a fresh take on product sampling. When visiting the branded truck that boasts images to represent the qualities of each flavor, people will be invited to take a "Buzzfeed-style quiz" to determine the OREO flavor that best fits their unique personality. Participants will receive a complimentary OREO truffle in the corresponding flavor, as well as a recipe card that details how they can replicate the special treat at home.
The Discover Your Flavour campaign from OREO is set to spotlight the brand's newest Choc'o Brownie variety, as well as other existing flavors from OREO like Strawberry Cheesecake, Peanut Butter and Cool Mint.
Trend Themes
1. Personalized Product Sampling - Businesses can launch similar campaigns to OREO, leveraging personalized product sampling to increase brand awareness and offer unique user experiences to potential customers.
2. Personality-based Quizzes - Integrating personality-based quizzes into promotional campaigns can enable brands to better understand their target audience's interests and preferences, paving the way for more personalized marketing strategies moving forward.
3. Branded Food Trucks - Food trucks can provide companies with a unique way to promote their products and connect with consumers outside of traditional brick-and-mortar storefronts, thereby generating additional brand affinity opportunities.
Industry Implications
1. Food and Beverage - Food and beverage companies can launch similar personalized tastings campaigns to promote new products and engage consumers with their brands.
2. Marketing - Marketing agencies can incorporate personalized product sampling and quizzes into their campaigns to help clients reach and resonate with their desired audiences more effectively.
3. Events and Experiential Marketing - Companies that specialize in events and experiential marketing can work with brands to create unique, personalized experiences for consumers that drive brand awareness and loyalty.
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