Brands leverage post-purchase habits by elevating instant noodle ingredients
Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales.
Workshop Question - What post-purchase practice can you incorporate into your product offering in order to highlight such uses to new customers?
Trend Themes
1. Upscale Instant Noodles - Brands are elevating their prepackaged instant noodle flavors to create unique and upscale product offerings, showcasing the ability to create more than just simple flavors with affordable options.
2. Gourmet Convenience - Collaborations between gourmet restaurants and food and beverage producers are on the rise, with many businesses looking to bring affordable luxury to convenience and quick meal options.
3. Tailored Convenience - Designing food and drink packages to meet the needs of specific target markets creates disruptors in the industry, enticing consumers to try new flavors or types of meals.
Industry Implications
1. Packaged Food - Brands that produce packaged food and drink items are able to innovate in new ways, transforming prepackaged options in order to offer more unique and premium product choices for consumers.
2. Foodservice - Collaborations between gourmet restaurants and food and beverage producers that result in packaged or convenience food offerings demonstrate disruption for foodservice industry norms, including how luxury foods are offered to consumers.
3. Design - Designers who consider specific demographics when working on food and drink product packages offer a valuable contribution to altering traditional design approaches in the industry.
6 Featured, 37 Examples:
79,292 Total Clicks
Date Range:
Sep 16 — Jul 17
Trending:
Average
Consumer Insight Topics:
