Blackened menu items serve as an antidote to over-the-top rainbow treats
Implications - In a time when consumers of all ages are motivated by the social sharing of everyday experiences, individuals are opting for gothic-looking all-black menu items that visually entice with the help of ingredients like squid ink, black sesame or coconut ash. In addition to being seen as a reaction to the current cultural obsession with fantasy-inspired aesthetics that offer a taste of escapism, this progression speaks to the desire to see familiar experiences enhanced with multi-sensory elements that also boast practical effects such as detoxification.
Workshop Question - How can you enhance the experience of consuming your product or service with playful, aesthetic elements that play into a culture of social sharing?
Trend Themes
1. Gothic-inspired Cuisine - Consumers are choosing all-black menu items made from ingredients like squid ink, black sesame or coconut ash as a reaction to the cultural obsession with fantasy-inspired aesthetics that offer a taste of escapism.
2. Charcoal as a Main Ingredient - Activated charcoal is being used in food and beverages across the industry due to its reputation to aid digestion, reduce gas and bloating, and absorb toxins in the body.
3. Unconventional Color Foods - Consumers are showing interest in unexpected food colors, which presents an opportunity to experiment with unique ingredients to create visually impressive products.
Industry Implications
1. Food & Beverage - Innovation opportunities exist for food and drink companies to experiment with unique ingredients such as squid ink, charcoal, and other unexpected ingredients to create visually impressive and flavorful products.
2. Wellness & Beauty - Activated charcoal is being used in skincare and wellness industries for its detoxifying properties, and can be utilized in food and beverage companies to enhance the digestive health and wellness of consumers.
3. Event & Festival - The all-black trend in food has become a phenomenon that could be featured in various events like festivals, weddings, and private parties to inspire a perfect culinary experience.
6 Featured, 44 Examples:
120,711 Total Clicks
Date Range:
Apr 17 — Jul 17
Trending:
Warm
Consumer Insight Topics:
