In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying.
Workshop Question - How can you give the next generation of consumers more power to co-create rather than passively consume your product?
Trend Themes
1. In-store Customization Stations - Retailers are offering in-store customization of toys and products for kids, enhancing engagement with Gen Z.
2. Personalized Toy Kits - Brands are producing personalized products with a focus on toy-building kits, disrupting the traditional pre-made goods industry.
3. Child-inspired Design - Designers are collaborating with children to create products that appeal to Gen Z's desire for creativity and individuality.
Industry Implications
1. Toy Industry - Toy companies are incorporating customization into their products to attract Gen Z.
2. Fashion Industry - Customization is expanding beyond traditional industries such as fashion, as toy companies also seek to offer unique product selections.
3. Retail Industry - In-store customization stations are creating a destination experience for families and altering the shopping process in retail.
9 Featured, 76 Examples:
209,874 Total Clicks
Date Range:
Jun 16 — Feb 19
Trending:
Warm
Consumer Insight Topics:
