These Creative Wine Bottles Look to Written Correspondence for Inspiration
Laura McQuarrie — October 28, 2014 — Lifestyle
References: visualwine.es & packagingoftheworld
These creative wine bottles from Vinsual are designed to reference the excitement that comes with sending and receiving snail mail. The tin that contains the wine bottles is made to look like a mail box, which has cleverly been named the 'Winepost.'
On each of the bottles is a tag that is stamped as if it's ready to be shipped off in the mail. To make this design even more interesting, it includes a hidden message that can only be unlocked with the use of some sort of technology. But rather than writing a physical message, the tags on the bottles make it so that you're able to add a secret message to the bottle, which can then be deciphered by the recipient through the use of augmented reality and a mobile device.
On each of the bottles is a tag that is stamped as if it's ready to be shipped off in the mail. To make this design even more interesting, it includes a hidden message that can only be unlocked with the use of some sort of technology. But rather than writing a physical message, the tags on the bottles make it so that you're able to add a secret message to the bottle, which can then be deciphered by the recipient through the use of augmented reality and a mobile device.
Trend Themes
1. Augmented Reality Wine Labels - Adding augmented reality features to wine labels creates an interactive and immersive experience for consumers.
2. Creative Packaging Design - Innovative packaging designs that evoke emotional connections and storytelling can differentiate wine brands in a crowded market.
3. Personalized Secret Messages - Including hidden, personalized messages on products through technology provides a unique and memorable consumer experience.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can leverage augmented reality and creative packaging to enhance brand storytelling and engage consumers.
2. Augmented Reality Technology - Augmented reality technology providers can partner with wine brands to develop innovative label experiences and unlock hidden messages.
3. Product Packaging Design - Creative packaging design companies can collaborate with wine brands to create unique, mail-inspired packaging concepts that incorporate hidden messages.
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