Nike's Force of Nature Creates an Epic Experience Around the Treadmill
Meghan Young — May 19, 2015 — Lifestyle
As though visualizing the 'runner's high,' Nike has created a sensory running experience that creates an epic spectacle for participants to immerse themselves in. Dubbed Force of Nature, the interactive installation was created to show how technologies may heighten the adventure of running. It uses Kinect interaction, a series of applications that incorporate gesture-based interactivity, to interpret the runner's movement as a breathtaking display on the screen placed directly in front of them.
A collaborative effort between Nike and creative studio FIELD, the sensory running installation is held at London’s Truman Brewery in time for the Nike Innovation Summit 2015. Psfk writes, "Force of Nature is the perfect example of how future technologies are being integrated into the exercise experience for a more sensory-enriched workout."
A collaborative effort between Nike and creative studio FIELD, the sensory running installation is held at London’s Truman Brewery in time for the Nike Innovation Summit 2015. Psfk writes, "Force of Nature is the perfect example of how future technologies are being integrated into the exercise experience for a more sensory-enriched workout."
Trend Themes
1. Sensory-enhanced Workouts - Gym and fitness centers can adopt immersive and interactive technologies to create a more captivating workout experience for their customers.
2. Kinect-enabled Interactive Installations - Companies can develop interactive installations similar to Nike's Force of Nature to offer visitors a unique and engaging experience while promoting their brand.
3. Integration of Technology in Fitness - Fitness equipment manufacturers can incorporate novel technologies to their products to provide a more engaging and entertaining fitness experience for their customers.
Industry Implications
1. Fitness - Fitness centers, gyms, and studios can leverage sensory-enhanced workouts to attract and retain customers in an increasingly competitive market.
2. Advertising - Interactive installations like Force of Nature can be an effective advertising tool to create a memorable brand experience and increase brand engagement.
3. Technology and Electronics - Tech companies can partner with fitness equipment manufacturers to develop innovative fitness technologies that integrate performance tracking, entertainment, and social components.
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