The Mobile Gym Brings the Workout to You
Mesel Isaac — August 28, 2014 — Lifestyle
References: informfitness & odditycentral
If you're someone who's constantly making excuses about not being able to make it to the gym for a workout, the mobile gym is here to bring the workout to you.
This mobile gym belongs to Adam Zickerman, who was struck with inspiration for the mobile gym after visiting a food truck. Zickerman had clients who lived out in the Hamptons and wanted a workout, since it wasn't feasible for him to build a new gym all the way out there, he instead bought a shuttle bus, removed the interiors, and installed six Nautilus machines to bring the gym to his clients.
Unfortunately, it isn't legal to use fitness equipment while the bus is moving, regardless, Zickerman's mobile gym has been a big hit with his clients.
This mobile gym belongs to Adam Zickerman, who was struck with inspiration for the mobile gym after visiting a food truck. Zickerman had clients who lived out in the Hamptons and wanted a workout, since it wasn't feasible for him to build a new gym all the way out there, he instead bought a shuttle bus, removed the interiors, and installed six Nautilus machines to bring the gym to his clients.
Unfortunately, it isn't legal to use fitness equipment while the bus is moving, regardless, Zickerman's mobile gym has been a big hit with his clients.
Trend Themes
1. Mobile Fitness - The trend of bringing fitness equipment and workouts to people's homes or workplaces through mobile gyms.
2. Convenience Workouts - The trend of providing convenient exercise options for busy individuals who struggle to make it to traditional gyms.
3. Innovative Fitness Solutions - The trend of finding new and creative ways to deliver fitness services to customers' locations.
Industry Implications
1. Fitness Equipment Manufacturing - Disruptive innovation opportunity: Develop compact and portable fitness equipment that can be easily transported and used in mobile gyms.
2. Transportation Services - Disruptive innovation opportunity: Create specialized transportation services that can cater to the unique needs of mobile gyms, ensuring safe and efficient travel to clients.
3. Mobile App Development - Disruptive innovation opportunity: Create mobile applications that allow users to easily book and schedule mobile gym sessions, access personalized workout routines, and track their fitness progress.
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