Tough Mudder's Boutique Studio Gyms Will Prepare People for Its Courses
Laura McQuarrie — December 21, 2016 — Lifestyle
References: toughmudder & wellandgood
Those who voluntarily sign up for a Tough Mudder obstacle course know that they'll have the chance to push themselves mentally and physically—and soon, fitness enthusiasts will be able to do the same at Tough Mudder's new studio gyms.
In the next year, Tough Mudder plans to launch a chain of boutique gyms across the United States. Naturally, the kinds of equipment that can be found at these gyms will help people prepare for the level of gruelling outdoor races that the company is so well-known for; some of the tasks that one might face at Tough Mudder include climbing under barbed wire, getting electrocuted and jumping off high cliffs. Naturally, it's been called the "mother of obstacle course races."
As Tough Mudder has now been around for quite some time, race participation is now slowing. This new business venture seems to be an initiative to bring in new forms of revenue as an alternative to $130 race fees.
In the next year, Tough Mudder plans to launch a chain of boutique gyms across the United States. Naturally, the kinds of equipment that can be found at these gyms will help people prepare for the level of gruelling outdoor races that the company is so well-known for; some of the tasks that one might face at Tough Mudder include climbing under barbed wire, getting electrocuted and jumping off high cliffs. Naturally, it's been called the "mother of obstacle course races."
As Tough Mudder has now been around for quite some time, race participation is now slowing. This new business venture seems to be an initiative to bring in new forms of revenue as an alternative to $130 race fees.
Trend Themes
1. Obstacle Course Fitness - The rise of obstacle course gyms offering specialized equipment and training to prepare individuals for intense outdoor races like Tough Mudder.
2. Boutique Studio Gyms - The emergence of boutique gyms specifically designed to cater to the needs of obstacle course racers, providing a more focused and specialized training experience.
3. Diversification for Race Companies - Race companies expanding their business models by incorporating fitness studios, creating new revenue streams and attracting a broader customer base.
Industry Implications
1. Fitness Equipment Manufacturing - Manufacturers of fitness equipment have the opportunity to develop specialized and innovative products tailored for obstacle course training.
2. Fitness Studio and Gym Services - Fitness studio owners and operators can seize the opportunity to create obstacle course gyms and provide specialized training programs for obstacle course racers.
3. Event Management and Race Services - Companies specializing in event management and race services can explore partnerships with obstacle course race companies to offer training programs, equipment rentals, and event organization services.
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