Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
Jana Pijak — March 30, 2017 — Lifestyle
References: buro247.me
The Ceresio 7 Gym and Spa by Dsquared2 is the luxury fashion label's latest foray into experiential marketing -- the private health club is located in the basement of the label's Milan flagship store and gives new meaning to the concept of multi-functional retail spaces.
Founded by twin designers Dean and Dan Caten, Canadian brand Dsquared2 is synonymous with selling a luxurious lifestyle and its newly opened gym and spa targets health-conscious fashion fans.
Spanning over 19, 000 square feet, this designer gym consists of four key areas: a fitness studio, a spa that is equipped with a swimming pool and baths, along with medical and nutrition-focused spaces. Embracing a "360-degree approach to well-being," Dsquared2 lets loyal customers experience a new level of exclusivity and ensures its brand identity is displayed all throughout its new health club.
Founded by twin designers Dean and Dan Caten, Canadian brand Dsquared2 is synonymous with selling a luxurious lifestyle and its newly opened gym and spa targets health-conscious fashion fans.
Spanning over 19, 000 square feet, this designer gym consists of four key areas: a fitness studio, a spa that is equipped with a swimming pool and baths, along with medical and nutrition-focused spaces. Embracing a "360-degree approach to well-being," Dsquared2 lets loyal customers experience a new level of exclusivity and ensures its brand identity is displayed all throughout its new health club.
Trend Themes
1. Experiential Marketing - The Ceresio 7 Gym and Spa demonstrates the potential for luxury brands to create unique and immersive experiences for their customers.
2. Luxury Fitness - The designer gym trend highlights the growing demand for high-end fitness facilities that cater to affluent clientele.
3. Multi-functional Retail Spaces - By incorporating a gym and spa within its flagship store, Dsquared2 showcases the potential for retail spaces to serve multiple purposes.
Industry Implications
1. Fashion - Luxury fashion brands like Dsquared2 can leverage designer gyms to strengthen their brand image and reach health-conscious consumers.
2. Health and Wellness - The rise of boutique designer gyms presents opportunities for the health and wellness industry to tap into the luxury fitness market.
3. Retail - Retailers can explore the concept of incorporating fitness facilities into their stores to create unique and memorable shopping experiences.
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