These adidas x Stan Smith Sneakers Reinterpret the Classic Three Stripes
Christopher Magsambol — December 4, 2015 — Fashion
References: highsnobiety & hypebeast
Yet another adidas and Stan Smith collaboration has been released but this time, the footwear range offers a unique twist on the brand's classic three stripes signage. From afar, it is difficult to tell that these sneakers are actually adidas Superstars because the brand's iconic logo is missing -- and is replaced with three zig-zagged lines.
This particular model, named 'Zig-Zag' is a playful reinterpretation of the adidas logo, offering consumers a distinct pair of shoes. The silhouette still resembles an adidas shape, with subtle white branding on the midsole. Crisp white laces blend nicely with the white colorway, allowing the punches of green on the remixed knit logo and heel tab to pop. The re-imagined three stripes signage is a truly unique take on the adidas logo, and will surely be a collector's item for sneakerheads.
This particular model, named 'Zig-Zag' is a playful reinterpretation of the adidas logo, offering consumers a distinct pair of shoes. The silhouette still resembles an adidas shape, with subtle white branding on the midsole. Crisp white laces blend nicely with the white colorway, allowing the punches of green on the remixed knit logo and heel tab to pop. The re-imagined three stripes signage is a truly unique take on the adidas logo, and will surely be a collector's item for sneakerheads.
Trend Themes
1. Reimagined Branding - Opportunity for brands to creatively reinterpret their logos for a distinct and unique appeal.
2. Playful Design - Incorporating unexpected and unconventional design elements in products to attract attention and appeal to consumers.
3. Collector's Items - Creating limited edition products with unique design features to attract sneaker enthusiasts and collectors.
Industry Implications
1. Footwear - Footwear brands can explore new design possibilities and reimagine their logos to create distinctive and sought-after pieces.
2. Fashion - Fashion brands can experiment with playful and unconventional design elements to offer unique and limited edition products that appeal to fashion-forward consumers.
3. Advertising and Marketing - Brands and agencies can innovate in logo design to create captivating and memorable branding campaigns that stand out in a crowded market.
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