This Company is Turning a London Bus into a Mobile Fitness Center
Katherine Pendrill — May 17, 2016 — Autos
The British fitness brand '1Rebel' recently announced its plans to turn an old London bus into a mobile fitness center so that consumers can squeeze in a workout during their morning commute.
The traveling gym designed by 1Rebel consists of a retrofitted bus equipped with fitness equipment such as stationary bikes. The idea is that consumers would be able to enjoy a spin class during time that would otherwise be wasted sitting in transit. While the company does not yet have government approval for the mobile fitness center, it does plans to service several of the most popular commuter routes in London. The bus will even end each trip at the 1Rebel studio so that commuters can shower or grab a smoothie before heading off to work.
With the rise of boutique gyms and portable fitness equipment, the 1Rebel's mobile gym demonstrates the growing demand for new workout innovations.
The traveling gym designed by 1Rebel consists of a retrofitted bus equipped with fitness equipment such as stationary bikes. The idea is that consumers would be able to enjoy a spin class during time that would otherwise be wasted sitting in transit. While the company does not yet have government approval for the mobile fitness center, it does plans to service several of the most popular commuter routes in London. The bus will even end each trip at the 1Rebel studio so that commuters can shower or grab a smoothie before heading off to work.
With the rise of boutique gyms and portable fitness equipment, the 1Rebel's mobile gym demonstrates the growing demand for new workout innovations.
Trend Themes
1. Mobile Fitness Centers - The concept of retrofitting vehicles and turning them into mobile fitness centers is a rising trend that aims to cater to busy commuters.
2. On-the-go Workouts - The trend of portable fitness equipment and workouts continues to grow, providing consumers with more opportunities to stay active on-the-go.
3. Commuter-focused Fitness - The trend of catering workouts to commuters is on the rise as people continue to look for ways to incorporate physical activity into their busy schedules.
Industry Implications
1. Fitness Equipment Manufacturing - As the demand for portable fitness equipment grows, there is an opportunity for manufacturers to create innovative and space-saving workout gear for busy consumers.
2. Transportation - Aside from gyms, there is an opportunity for transportation companies to retrofit vehicles and offer on-the-go services for consumers, such as mobile workspaces, hair salons, and more.
3. Boutique Fitness - With the popularity of niche workout classes and studios, there is an opportunity for these businesses to expand their reach by offering mobile services to reach more customers who may not have time to visit a physical location.
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